For the newly joined women's business startups friends, I do not know where to start, run a brand women's clothing store is not long, the experience is not rich, will face many problems, the following 37 ° Love ladies to give you some about Women join the brand shop rules.
Womens joined the brand to be aware of
Brand Market Positioning In the beginning of the selection of ladies to join the brand, first of all should be in their own city to join the market to do some understanding of ladies, especially in the vicinity of your business district shopping district, to be bottom of my heart.
If your level of consumption in the region can not yet be compared with economically developed areas, then you can not easily blind to the introduction of high-priced ladies to join; if you are surrounded by shops open many women's brand, the competition is particularly fierce, then you You can stagger the scope of business, targeting the ladies wear or professional wear, the effect will be better; or local consumers prefer to women's clothing origin in Shanghai, do not like Guangdong, then you can give priority to join the brand in Shanghai ... ... these issues are clear, according to these circumstances to determine the approximate location of the brand to join, and then targeted to find the franchise brand in order to do more with less to improve the success rate.
Product popularity
Women join is a special product, its purchase depends entirely on the degree of consumer preference for goods. Because of this, the brand women you want to join the women's franchise in the local reputation is good, how popular products are the factors that need to focus on inspection.
This can be investigated in several ways. First of all, how is the brand popular in all regions of the country? What is the status of consumers? You can get the past sales data directly from the brand company, you can also understand from the side, the brand management agency by the mall Business Office understand its sales.
Second, depending on the brand's positioning and product style, what percentage of people in the area are interested in buying this product? To determine your target customer base is not enough.
Third, look at whether its product pricing is price competitive in similar brands
Design style with the local consumer spending habits and preferences are not consistent, try to avoid the possibility of conflict and conflict.
It should be pointed out that the popularity of the product on the one hand is the result of a brand slowly sedimentation over the years, on the other hand is also closely related with the company's advertising support. If a brand continues to advertise on national media, maintaining a certain level of media exposure is certainly proportional to its popularity.
37 ° Love, a brand of women's wear under Eaton Trading (Guangzhou) Co., Ltd., was founded in 2005. After 13 years of innovation and development, 37 ° Love has become one of the most influential brands in the Chinese women's wear industry. One-stop jewelry fast fashion business, and zara, H & M and other international brands selected Baidu fast fashion entry, was rated "China famous brand", "China's top ten influential women's brand", "China's best-selling brand" and so on Honorary title. 37 ° Love With stylish style, cost-effective products for the modern city women to provide one-stop fashion products to enjoy.
Ladies joined the brand 37 ° Love - fast fashion women's leading brand
37 ° Love is an advocate and leader in the "minimalist fashion" of the fashion world of women, pursuing the perfect tailoring of elegant and simple sets, exquisite sophistication and simple curves. 37 ° Love Main categories include clothing boutique - fashion ladies, shoes and hats bags, trendy jewelry ... ... all continue the style of fashion revealed in the temperament, for the modern city of women to provide one-stop fashion products enjoy.
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