With the increasingly fierce competition in the home textile market and the increasingly urgent requirements for industrial upgrading of enterprises, the home textile exhibition platform is indispensable to take on the responsibility of guiding the upgrading of industrial enterprises. Yang Zhaohua believes that in the past, the exhibition was following the needs of exhibitors. Now it is necessary to upgrade services for enterprises. This requires the exhibition to do a lot of guiding work. How to serve the industrial upgrading of enterprises and how to promote the industry's upgrading services is a major issue facing home textile exhibitions this year and in the future. Because in the next 5 to 10 years, many areas of China's manufacturing industry will work on the theme of industry upgrading. Therefore, in addition to consolidating the two major functions of information exchange and trade promotion, the Home Textiles Exhibition also needs to increase the function of upgrading services for the industry.
Improving the innovation capability of the home textile industry is an important entry point for industrial upgrading. However, many companies are still confused about how to improve their innovation capabilities. This should be an important breakthrough for the company and the industry in the future. Yang Zhaohua believes that the connotation and extension of innovation are broad, and innovation includes multiple aspects such as channel innovation, management innovation, product innovation, design innovation, and process innovation, and all levels of enterprise operations include innovative content. This year's Home Textiles Exhibition is to provide a vehicle for innovation through holding various events. Through these carriers, we can set an innovative example to guide corporate innovation. Yang Zhaohua stressed in particular that it should not virtualize innovation.
In view of the serious homogeneity of the products in the home textile industry, the China National Spinner Association has set up a popular trend research room. During this year's Home Textiles Exhibition, the national fashion trend will be announced for the first time. Yang Zhaohua believes that the trend of home textiles is a system of environmental engineering, not a single industry thing. In recent years, China’s economy has developed rapidly and people’s living standards have been increasing year by year. The demand for personalized products for household products has been increasing. However, the design level of the textile industry in China is still in its infancy, and sometimes the home textile design is still closed. To meet the individual needs of consumers, home textile industry must fully exchange information, home textile designers must not only pay attention to the trend of home textiles, but also concerned about the trend of home and home improvement industry. Things designed in this way can be adapted to market needs. The industry association published the trend of home textiles on the surface. It is only an increase in the content of the exhibition. It is essentially an important measure to pave the way for the upgrading of the industry.
In order to better promote the cooperation and win-win development between Chinese and foreign home textiles, this year's Home Textiles Show will hold the "Home Textiles Association Director-General Home Textiles Roundtable Conference". The forum will focus on cooperation, win-win situation, intellectual property rights, and environmental protection. Yang Zhaohua believes that the forum is a stepping stone and the purpose of the forum is to promote the international exchanges between Chinese and foreign home textiles. In recent years, China Textile Industry Association has carried out industrial diplomacy activities and achieved good results. Through industry diplomacy, open the door of international exchanges, companies can keep up to date, and fully understand the development trend of foreign industries, advanced technology, these activities can provide real help for the company's secondary development and industry upgrading.
In view of the homogeneity and unity of home textile sales channels, the Home Textiles Exhibition Organizing Committee will increase its invitation to end customers this year. There are mainly terminal customers from department stores, hypermarkets, specialty stores, and wholesale markets, as well as practitioners from different sectors of the home textile industry chain. Yang Zhaohua believes that the homogenization of the home textile industry is now seriously caused by the homogeneity of products and the homogeneity of channels. How do the leading companies in the industry do channels, and other companies are rushing to imitate them, resulting in a single marketing model. The problem of homogenization of channels is a common problem that exists in the industry and needs to be solved urgently. As an association, not to help companies solve these problems, the industrial upgrading of enterprises is empty talk.
Sprinting toward the goals of global brand exhibitions Yang Zhaohua optimistically believes that as long as the company is truly improving its services for the industry and the industry, the home textile exhibition will become more and more strong, and the Home Textiles Exhibition will become the foundation of the world brand exhibition. Even more secure.
First of all, the platform of Home Textiles Exhibition has been continuously improved along with the growth of exhibitors. Adapting to the different needs of companies and providing different services has always been the sponsorship of the exhibition organizers. For example, in order to guide the design innovation, the organizer of the show last year invited two designers from abroad to the exhibition site to pass on the design concept and was welcomed by the exhibitors. This year, the organizer spent a lot of money, and invited designers of five internationally renowned organizations to pass the design ideas to the exhibition on the one hand, and on the other hand let foreign designers come to know the industrial level of the Chinese national textile industry. , Let it re-understand the textile industry in China.
The high-gold content exhibition service has made the exhibition more secure, gathering more information, and extending more powerful functions, thus making it more attractive to exhibitors and visitors. It is reported that each session of the Home Textiles Fair can retain at least 80% of the old customers, which is an important reason for the exponential growth of exhibition scale.
Secondly, the home textile exhibition industry is becoming more and more representative. The cohesiveness of an exhibition mainly depends on two aspects. The first is the degree of participation of mainstream enterprises in the industry, and the other is the degree of industry cluster participation. Shanghai Home Textiles Fair is the best representative of the industry development level. In particular, this year's exhibition, the industry cohesion is unprecedentedly high, bedding, towels, cloth well-known enterprises to the basic, industrial clusters also gathered in the exhibition. Home Textiles Exhibition has become a microcosm of the home textile industry. The variety of exhibitions on the exhibition is becoming more and more abundant, the market adaptability is more extensive, and the concept of large-scale textiles advocated by the Home Textiles Exhibition is becoming increasingly clear.
In addition, the exhibition's internal and external market functions have been further improved. The outward-looking function of Home Textiles has long been recognized by the industry. In recent years, the exhibition has increased the final products to attract more and more efforts, and the increasing number of final products for the domestic and foreign markets. Some industrial clusters that are enthusiastically participating in the exhibition have strong demand for expanding the domestic market. To this end, the organizers of the Home Textiles Exhibition have increased the efforts of the professional audience of domestic sales channels. At the same time, through forums and other activities, the home textile industry in foreign countries can fully understand the Chinese market situation and the industry development direction, and enhance the foreign industry's confidence in sharing the development results of the Chinese market.
Improving the innovation capability of the home textile industry is an important entry point for industrial upgrading. However, many companies are still confused about how to improve their innovation capabilities. This should be an important breakthrough for the company and the industry in the future. Yang Zhaohua believes that the connotation and extension of innovation are broad, and innovation includes multiple aspects such as channel innovation, management innovation, product innovation, design innovation, and process innovation, and all levels of enterprise operations include innovative content. This year's Home Textiles Exhibition is to provide a vehicle for innovation through holding various events. Through these carriers, we can set an innovative example to guide corporate innovation. Yang Zhaohua stressed in particular that it should not virtualize innovation.
In view of the serious homogeneity of the products in the home textile industry, the China National Spinner Association has set up a popular trend research room. During this year's Home Textiles Exhibition, the national fashion trend will be announced for the first time. Yang Zhaohua believes that the trend of home textiles is a system of environmental engineering, not a single industry thing. In recent years, China’s economy has developed rapidly and people’s living standards have been increasing year by year. The demand for personalized products for household products has been increasing. However, the design level of the textile industry in China is still in its infancy, and sometimes the home textile design is still closed. To meet the individual needs of consumers, home textile industry must fully exchange information, home textile designers must not only pay attention to the trend of home textiles, but also concerned about the trend of home and home improvement industry. Things designed in this way can be adapted to market needs. The industry association published the trend of home textiles on the surface. It is only an increase in the content of the exhibition. It is essentially an important measure to pave the way for the upgrading of the industry.
In order to better promote the cooperation and win-win development between Chinese and foreign home textiles, this year's Home Textiles Show will hold the "Home Textiles Association Director-General Home Textiles Roundtable Conference". The forum will focus on cooperation, win-win situation, intellectual property rights, and environmental protection. Yang Zhaohua believes that the forum is a stepping stone and the purpose of the forum is to promote the international exchanges between Chinese and foreign home textiles. In recent years, China Textile Industry Association has carried out industrial diplomacy activities and achieved good results. Through industry diplomacy, open the door of international exchanges, companies can keep up to date, and fully understand the development trend of foreign industries, advanced technology, these activities can provide real help for the company's secondary development and industry upgrading.
In view of the homogeneity and unity of home textile sales channels, the Home Textiles Exhibition Organizing Committee will increase its invitation to end customers this year. There are mainly terminal customers from department stores, hypermarkets, specialty stores, and wholesale markets, as well as practitioners from different sectors of the home textile industry chain. Yang Zhaohua believes that the homogenization of the home textile industry is now seriously caused by the homogeneity of products and the homogeneity of channels. How do the leading companies in the industry do channels, and other companies are rushing to imitate them, resulting in a single marketing model. The problem of homogenization of channels is a common problem that exists in the industry and needs to be solved urgently. As an association, not to help companies solve these problems, the industrial upgrading of enterprises is empty talk.
Sprinting toward the goals of global brand exhibitions Yang Zhaohua optimistically believes that as long as the company is truly improving its services for the industry and the industry, the home textile exhibition will become more and more strong, and the Home Textiles Exhibition will become the foundation of the world brand exhibition. Even more secure.
First of all, the platform of Home Textiles Exhibition has been continuously improved along with the growth of exhibitors. Adapting to the different needs of companies and providing different services has always been the sponsorship of the exhibition organizers. For example, in order to guide the design innovation, the organizer of the show last year invited two designers from abroad to the exhibition site to pass on the design concept and was welcomed by the exhibitors. This year, the organizer spent a lot of money, and invited designers of five internationally renowned organizations to pass the design ideas to the exhibition on the one hand, and on the other hand let foreign designers come to know the industrial level of the Chinese national textile industry. , Let it re-understand the textile industry in China.
The high-gold content exhibition service has made the exhibition more secure, gathering more information, and extending more powerful functions, thus making it more attractive to exhibitors and visitors. It is reported that each session of the Home Textiles Fair can retain at least 80% of the old customers, which is an important reason for the exponential growth of exhibition scale.
Secondly, the home textile exhibition industry is becoming more and more representative. The cohesiveness of an exhibition mainly depends on two aspects. The first is the degree of participation of mainstream enterprises in the industry, and the other is the degree of industry cluster participation. Shanghai Home Textiles Fair is the best representative of the industry development level. In particular, this year's exhibition, the industry cohesion is unprecedentedly high, bedding, towels, cloth well-known enterprises to the basic, industrial clusters also gathered in the exhibition. Home Textiles Exhibition has become a microcosm of the home textile industry. The variety of exhibitions on the exhibition is becoming more and more abundant, the market adaptability is more extensive, and the concept of large-scale textiles advocated by the Home Textiles Exhibition is becoming increasingly clear.
In addition, the exhibition's internal and external market functions have been further improved. The outward-looking function of Home Textiles has long been recognized by the industry. In recent years, the exhibition has increased the final products to attract more and more efforts, and the increasing number of final products for the domestic and foreign markets. Some industrial clusters that are enthusiastically participating in the exhibition have strong demand for expanding the domestic market. To this end, the organizers of the Home Textiles Exhibition have increased the efforts of the professional audience of domestic sales channels. At the same time, through forums and other activities, the home textile industry in foreign countries can fully understand the Chinese market situation and the industry development direction, and enhance the foreign industry's confidence in sharing the development results of the Chinese market.
Do not talk about China's textile industry, think of China's exports, think of the threat of Chinese products, the proportion of China's textile products exports in recent years is declining, the vigorous development of Chinese textile industry in recent years is the result of domestic demand. Yang Zhaohua particularly emphasized that the Home Textiles Exhibition has gradually become an ideal platform for domestic and foreign companies participating in the exhibition to develop the Chinese domestic market. Foreign home textile companies have many strengths in terms of management experience, design ideas and brand operation. There will be more development opportunities in the process of upgrading the textile industry in China.
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