XG Snow Song Women's 2017 See Love Winter Conference

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Xiamen in 2017 attracted much attention from the world. On April 23rd, XG Xuege Women held a grand event and hosted an unprecedented new product launch event on Guanyinshan Beach, Xiamen's most famous travel road, Xiamen Huandao Road. At the same time it is also the scene of the world's sand row finals, and it is the last large-scale event before the September BRIC conference.

Island music

As the island of the piano, many world-class outstanding pianists have emerged in Xiamen, such as Lang Lang’s mentor—pianist Yin Chengzong. The piano concerto “Yellow River”, which he presided over as one of the creators, is by far the most important in China. The most widely spread and played piano works. XG invites Xiamen music arrangers to create six piano tracks based on the combination of the XG brand culture and the elements of Xiamen. The piano concerto runs through the audience and is full of rich artistic expression.

The most piano

This site released the use of twenty white grand pianos, invited twenty pianists to perform on the beach, and had a fashion dialogue with nearly one hundred models on the seaside beach. As the father of the Chinese model, director Zhang Ship, this is a fashion in recent years. At the press conference, the largest scale piano was used. The XG brand completed the initiative. All the pianos for this performance were offered by the Helen brand for three months. As a piano played in the Golden Hall in Vienna, the performance of the conference music was escorted.

Audiovisual feast

This conference will be held on the beach of the Gold Coast, with impressive notes. The majestic symphony is in harmony with the natural sound of waves. Among the palm-fringing sands of coconut trees, on the giant T stage, nearly a hundred models dressed in Chinese clothes passed through a white piano, and staged an unprecedented audio-visual double feast.

The most beautiful T station

The conference T-Teacher inspired Xiamen City's soul and XG brand DNA, and also made a special design for the piano theme. The T-Taiwan model not only resembles the piano notation, but also resembles a costume streamer, elegant and flowing.

The main T station adopts white piano paint color, and the auxiliary channels on both sides are extended multilayer structures for live pianos. The model is like a musical note, allowing guests to experience the moving landscape of the blue sand in a beautiful sunset and quiet coastline.

Grand show field

The exhibition area is as large as 7,000 square meters, and the main T station is more than 200 meters. It is difficult for the venue to be built with unblemished soft sand and sandy beaches. It will take only two weeks to build the foundation. It was held since the history of Xiamen. The largest clothing release conference.

The lighting and sound were designed according to the requirements of large-scale concerts. Hundreds of staff took more than three months to prepare for the design of the book. It eventually created a grand show and a perfect fashion show.

Haiyun Huachang

The guests at the scene were very impressed by the press conference, and they all lamented the aesthetic art of XG17's new winter products. According to the design director Chen Yi, the XG17 winter design was inspired by two concepts: structural aesthetics and time stacking.

City Tour

Since the launch of the “Tourism to the Spring in the Spring” tour of Changsha in 2013 for the first time, the Chengdu “Art • Jing” conference, the 2015 Xi’an “City • Wall” conference, and the 2016 Shanghai “Ming Zhu • "The conference has achieved great success and far-reaching impact. Whether it is the historical and cultural history of the Xi'an ancient city wall or the modernization of the Shanghai Oriental Pearl, the scientific and technological sense has attracted major media reports from home and abroad, and these two show venues have become the CCTV Spring Festival Gala venue.

Each show of XG City is integrated into the soul of the city, demonstrating the high quality and elegant connotation of XG. As Xu Zhiyong, head of the XG brand, said: The city tour is not just a brand conference, but the XG brand is responsible for carrying forward the enormous self challenge of carrying forward the Chinese cultural culture mission and will continue.

Make the world more beautiful because of us

Since the beginning of the brand establishment in 1997, XG brand has been creating an international fashion enterprise with an international perspective and comprehensive competitiveness as its vision, integrating global superior resources, and doing its best with a dedicated attitude and perseverance. The unique style of the brand is also loved by the female consumers. As one of the leading women's wear brands in the Chinese market, XG adheres to the brand mission of “make the world more beautiful because of us” and continues to innovate and pursue excellence.