Yi Luo Chan | "New Lingnanism" 2017 brand new image conference wonderful review

December 15, 2016, the Iraqi association Shakespeare based on the pursuit of the common heritage of Lingnan culture, specially to hold a "New South doctrine" as the theme of the conference brand new image of 2017 in Foshan Lingnan Tiandi Marco Polo World auditorium, The combination of Lingnan culture and clothing release will awaken people's memory of traditional culture and aim to carry forward Lingnan culture. Iraqi Rosa also hopes to take the opportunity of this conference, accompanied by gratitude for many years Imateite Shara friends.

伊缔莎 - EDISA

The Lingnan, with its rich and varied customs and culture, is like a gurgling flowing water that nourishes all things and immerses itself in contemporary society with her native, pluralistic and sensual Lingnan culture.

Guangdong corner, known as Lingnan. Lingnan culture goes back to ancient times. The essence of Central Plains mining, the new wind of the world, blending sublimation.

At this time of historical evolution, it is necessary for Lingnan people to further understand Lingnan, study Lingnan and carry forward Lingnan culture.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

The design of the new image logo for Yi Shaosha was inspired by the contemporary fashion aesthetics, the design of Chinese calligraphy and the color symbols of the Five Elements of Chinese classical philosophy. The whole new VI image is also produced in the design theme of "New Lingnanism" with the core of "living art experience" and its integration into contemporary western and western fashion aesthetics.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

Thanksgiving

December winter

Although long and cold and lifeless

But see your brilliant opening moment

As the eyes and have a bright color

On the same day, the sudden cold winter in the south of Lingnan suddenly did not stop the relatives and friends who had been following Iisha. Their arrival was like summer or summer flowers.

At 6 pm that day, as the lights slowly opened, a new image conference for the 2017 Iylosa Sharks officially started before a deep winter map of Lingnan. First of all, the host introduced the theme of this conference for all guests, and then invited Mr. Tan Renzhang, chairman of Hong Kong Inescha Fashion Co., Ltd., to introduce the brand image upgrade and development in detail and explained the future vision and 17 Spring and summer fashion conference dress style features will be the future direction of the Iraqi association Sha brand development.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

Lingnan style is derived from its geographical location, unique climate, lifestyle, and folk culture, this series of features to design features, at the same time into the modern atmosphere. It not only represents the moral meaning of Chinese history and culture, but also uses the wisdom of designers, philosophy, art, history put together beauty, and used in life, to express them.

Lingnan culture is a long and splendid Chinese culture, an integral part of the fusion of Chinese and Western cultures, manifested as the Southern Cantonese opera, incense cloud incense, wood carving New Year paintings. What is the new Lingnanism? The new Lingnanism is "the interpretation of the traditional Lingnan culture in the current context."

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

The new Lingnan culture is not a sublation of the Lingnan style. It is a deduction of the traditional style of the Lingnan in the context of the current era. It is not a pile of pure Lingnan elements but a combination of modern elements and Lingnan elements through understanding Lingnan culture. Together with the new Lingnanist style created by the modern needs and aesthetic needs.

"Big chord noises such as rain, strings cut as whisper" With the wonderful speech of the end of Tan, a Oriental elegance of the Pipa opened the prelude to the conference, pipa with the advent of the night caused a strong Ritual feeling.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

Woody curve with natural atmosphere, around the sparkling lotus pond, the end of the wood, seems to be referring to, with the charm of the Han Dynasty music and lighting up, dressed in Iraqisaisha costumes models have appeared, As if there is a "so-called Iraqis, in the water," the deep seclusion mood.

Full of spring garden, the breeze Xu Lai, quiet garden fragrance smelling, fresh and comfortable. This conception all told Lingnan unique style. The sound from the lights, wearing "Iraqi association Shacha" spring / summer 2017 models slowly out of fashion, light and quiet, quiet elegance, seems to feel Lingnan ladylike free and easy life.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

With the grand opening of Yi Chen Shao brand founder and art director Miss Wang Chen, she wore a temperament of beautiful embroidered Peony modified costume, led a public wearing 2017 senior custom silk thread embroidery series "Silk Flower Stream" model curtain call ended .

During the dinner, Iraqi association Sha guests gathered together, but also invited three distinguished Ivy Sha VVip members and brand fashion consultants came to power to express their testimony, the true feelings of the exchange to make Iraqis Shasha feel empathy, extremely excited. Iraqi association Sha also sent them a Pierre to express the gratitude of the brand, the scene filled with warmth.

伊缔莎|「新岭南主义」2017品牌新形象发布会精彩回顾

Yi Chan Chaxian thousands of cash awards, Xuanzheng Long Museum collections Wanfu Wanshou Duobao necklace, wishful auspicious Xiuyu black Yao Shi necklace, the collection of ancient law abortion enamel Fulu Shou suit bowls more than a dozen awards more let dinner feast Get up and bring the atmosphere to the climax.

Modern and without losing the charm of the performance of the new Lingnan continued the feeling of clothing, passed to the audience really natural, with elegant attitude to life, Iraq's Chasa 17 spring and summer new series "Oriental Love" was officially listed on December 25.

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