Data show that the size of China's children's wear market exceeded 160 billion yuan mark, has become the largest retailer sales category. 80, 90 after the young parents of children's products, high-quality pursuit, and spending power, the children's consumer goods industry will be in a faster growth momentum. Therefore, the world's big and small brands on the Chinese market this "billions of cake" flock. Bonpoint, Armani Junior, Keno and other internationally renowned brands of children's wear one after another in the high-end shopping district counters. These children's clothing price positioning is generally more than a thousand dollars, very rich sense of design, but after all, is a high-end products, while not excluding the localization of design style fitness, share cake up to 20%. Many people in the industry believe that children's clothing is the last piece of cake in the apparel industry. At the end of the 15th CBME China International Baby Pregnancy Exhibition, children's clothing brand participants showed a blow-up growth, upgrading at an alarming rate. Many are new-born brands, but most of the more mature brands are concentrated in market clusters such as Guangdong, Zhejiang and Fujian. Among them, Guangdong Shantou has gradually transformed itself from a mature foreign trade garment processing into a model for creating independent children's wear brands. After decades of development and accumulation, the company has become a mature industrial chain of children's wear design, processing, production and logistics. Up till now, it has owned a number of mature market brands like Zhuowei Le and other children's wear garments with great potential for development. In this recognized "big cake" in front of Zhuowei Le how to seize? First of all, the market positioning must be. Cake is big, but can not take it easy, market data should be analyzed, the age of selected baby, low middle and high grade, style positioning and so on. Children's wear style, fashion style change quickly, and fabric, accessories and labor costs continue to rise, but children's wear is skin-friendly products, product quality is the basic requirement, so the design and price positioning is the most critical. Second, the brand culture should be unique. Now, is the era of brand consumption, shopping malls, advertising an array of children's wear brand, how to stand out? Make children's clothing brand right, but to be a cultural brand! For example, Zhuowei Le children's wear "excellent thinking, happy growth" is passed positive positive energy happiness. Finally, marketing policy is crucial. Children's clothing industry's big cake not only from the manufacturers for competition, many businesses have also joined. Thus, the preferential benefit of the joining policy, is conducive to children's clothing brand set a strong force to jointly create children's clothing brand awareness, to seize the market, expand the pattern!
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