Internet era, the rapid development of network technology, electricity supplier has emerged one after another predators, changing people's lives, but also to the physical retail industry has brought unprecedented shocks, the recent physical store sales tide more and more intense, one after another. However, this is not conducive to the physical retail store market environment, but also a sudden emergence, contrarian black horse, the Nordic fast-fashion brand KM is one of them. KM is a fast fashion brand based on the Nordic culture as the brand base, mainly engaged in sales of clothing, shoes, accessories and a variety of high-quality daily necessities to provide consumers with high-quality fashion fast consumer products. KM men entered the Chinese market in 2014 and quickly won the favor of a large number of young consumers with the obvious advantages of fashion, simplicity, low price and richness. In 2015, KM opened more than 200 new stores in China with its footprint in cities such as Beijing, Shanghai and Guangzhou, and its expansion speed surpassed that of UNIQLO, H & M and other fast fashion brands. KM men's rapid expansion of the pace does not stop there - this year, KM will invest 600 million new stores 300. In 2017, KM plans to open 600 new stores. In 2018, KM plans to invest 2 billion new open 1000, eventually completed the 2000 stores plan. E-commerce armies ferocious, KM men how to successfully compete with the electricity supplier, so that Chinese people give up online shopping, into the physical store? "Buy clothes online can not try, often received inappropriate clothes inappropriate, there are some physical and pictures too much, so I prefer to buy clothes to the store last year, a friend took me to the KM bought a dress After each purchase of clothes I went straight to KM, because here the clothes fashion, style and more rare is the price is not expensive, I am here can easily find your favorite clothes, and now my wardrobe Most of the clothes are KM's. "90 young man Tian Gang said. In fact, the largest "magic weapon" KM attracts young consumers is fashion, keeping up with the trend. KM has a young team of designers, access to major fashion shows, the world's high-end stores, fashion venues and high-quality raw materials origin, collect the fashion industry's first-hand information and consumer trends demand, and then into their own The elements of the revised design, and then in the shortest possible time to produce the product shelves for sale. KM's product update speed is quite fast, and each of its product line has a corresponding team, continue to study the product color, style, fabric, etc., and timely communication with the store manager in various places, for different parts of the customer preferences, climate , Body size differences, pay attention to product details, to ensure that products are updated quickly, practicality and comfort co-exist. In addition to fashion, KM men's average price for the consumer is quite attractive. It is understood that, KM since its inception established the "let all like fashion, brand-oriented customers have the ability to buy high-quality fashion products," the goal. In order to achieve this goal, KM implementation of large-scale procurement, buyout system supply, shorten the supply chain, directly from the factory to the shop, strictly control every aspect of production. Through the control of these aspects, KM successfully achieved the most optimized resource integration, which can not only provide the shopping experience that the network can not provide, but also enable consumers to enjoy the low price and buy their favorite things.
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