Yesterday, sponsored by China National Textile and Apparel Council, China Textile Workers Ideological and Political Work Research Association hosted the 2015 China Textile Top Ten Brand Promotion Conference and Textile Brand Culture Summit held in Yulin, Shaanxi. Forum, the well-known textile entrepreneurs, associations, experts and scholars gathered with relevant departments to talk about the textile industry experience in building brand culture experience.
The promotion conference also introduced ten brands of cultural enterprises and brand culture innovation award-winning enterprises, brand name brand heritage award-winning enterprises, brand culture outstanding people, covering almost all aspects of the textile industry, are the textile industry, the best representative of the brand culture . Among them, Shulang with its distinctive brand culture and innovation highlights come to the fore, won the "2015 China Textile Brand Culture Innovation Award", at the meeting received a grand introduction and recognition.
China Textile Top Ten Brand Culture Promotion Activities is an annual key work carried out by the textile industry in order to meet the market competition and build its own brand needs and vigorously advocate the concept of "cultural achievements in brand building" and "culture to create brand value". Since 2005, Successfully held the tenth. In leading the promotion of textile and garment enterprises to build their own brands, enhance the soft power of culture, promote the textile power to transform the textile power, played a positive role in promoting.
For the event, 2015 is the closing year of the "12th Five-Year Plan" and the "13th Five-Year Plan" layout of the textile industry. It launches the 2015 China Top Ten Brand Culture Promotion Campaign aimed at market-oriented and innovation-oriented Driven by products, based on quality and supported by culture, we will continue to cultivate a group of people, promote a batch of them, promote a batch of advanced units and individuals in the building of brand culture, and lead the promotion of textile enterprises in strengthening their own brand building and deepening their economic structure in the textile industry Adjust and adapt to the "new normal" in the economic development of the textile industry and speed up the pace of building a powerful textile country.
For Shulang, after the Textile Association and the provincial textile department in charge of recommendation, research and review of China's top ten brands of textile experts review and other procedures, this was promoted to "2015 China Textile Brand Culture Innovation Award" enterprises, it can be said Is "deserved." All along, Shulang advocate the highest level of life is the "sunshine women, Shurang life," which is Shura brand philosophy and the essence of corporate culture is the sun Shulan state of mind, so comfortable and clear life has been a kind of realm Brand culture and interpretation of the background, and clothing to the media as the sun to convey the way of life, with sunshine, stretch, happiness, pleasure, freedom of the cultural elements of consumers, relying on the clothing carrier to promote the concept of life and values, so that more Many consumers agree and accept Shulang culture and products, with which to create high-quality Shulang life. Shulang introduced Shulang, the United States vine, GOGIRL, drunk cool, Ke Lomomu, 3: 3 sweaters experts, wind into the pine coat square and other brands, and urged the development of brand clusters, improve the diversity of brand clusters. At the same time, Shulang through the VIP salon to pass the Shurangama culture exclusive, high-end exhibition contests, grafting fashion brand culture dissemination activities, forums sharing the concept of sharing experience, marketing, full flowering help spread culture, enhance brand image to expand brand influence, etc., promote fashion Cultural ideas, pass the brand's value concept, share the experience of Shulang, sincerely dedication and return to society, and consumers get the soul of communication, and consumers to achieve resonance and consensus.
Shulang has always been devoted to creating a beautiful state of mind of "Sunshine Women and Harmonious Life" and relying on the comfortable and clear corporate culture of 15 years of development, which has created a tremendous and profound impact on the employees, consumers and the general public Charisma and influence, Shaolang company created a good corporate image and social credibility, Schuolan will continue its efforts to deepen the brand culture and enhance the soft power of enterprises, cultural innovation-driven Shu Lang to achieve a higher level and better quality development of!
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