Caring for my father and acting together

Haicang House calls on everyone to "move for the Father!"
The mother, a term that has carried many "love" since ancient times, has cast many stories and classics that are handed down from word of mouth. The father, as the role of the pillars of most families, has been obsessively devoting himself to the "love" of being not good at words. With the approaching of Father's Day, the leading brand of men's clothing in China, Haicang House, called on everyone to use the opportunity of the coming Father's Day to make a move for the father to love the “type” and use his own practical actions to express his father’s care.
Let the brand carry the public's emotions. "The development of Hailan House brand has always been closely related to the apparel needs of Chinese men. From the brand's initial stage of the "Haipang House, Men's Wardrobe", it shows the home of Haishu. The insight and execution of the men's market After years of intensive cultivation of the clothing market and the strict management of the brand, Hailan Home always insists on deepening insights and tapping every Chinese man's consumer psychology and emotional needs, every store The sales staff will feedback the changing needs of consumers through the internal channels of the company and provide the company with first-hand market information and decision-making basis.” The head of Haishu Home Market Department said in an interview with reporters: The family brand not only hopes to be the preferred brand for Chinese men to buy clothes, but also hopes to be a close friend and growth partner of Chinese men, and the brand will carry the feelings of the mass consumers. This year's theme for Father's Day is the theme of father's love. The concept of promotional activities is also here!"

Father's Day arrives at the shop to surprise the reporter. During the visit, the reporter learned that Haishu House has carried out many colorful activities during the Father’s Day this year, providing numerous conveniences for consumers to express their love to their father. During the Father's Day event, purchase a certain amount of apparel products at some Haishu House activities stores in Nanjing, Hefei, Jinan, Xi’an, and Changsha to enjoy free express delivery service. The service staff will provide Father's Day special gift box and love greeting card free of charge, so that fathers far away in foreign lands can receive the sea bream home dress that you carefully purchased for him. The Head of Haishu Home Market Department stated: “This is the way to help the majority of consumers express their love to their father. Of course, we are concerned about fathers of all ages, and we hope that mothers will take this opportunity to take care of themselves. The other half. "
It is worth noting that Haishu Home will send a total of 10,000 pieces of Father's Day limited edition customized T-shirts in Chengdu and Wuhan on June 14th and 15th. Without any spending. Haicang House hopes to express the brand's care and support to Chinese fathers with these comfortable, high-quality T-shirts.
Emotional Marketing Continues to Write Brand Legend The Haishu House Father's Day event can be described as one of the major promotion measures that the Hailan House brand has successively successfully launched after the “HI-T” style T-shirt. In the Red Sea market where traditional clothing brands compete, Haicang House continues to adhere to the accumulation and inheritance of brand assets. It has pioneered and formed a unique marketing model for Haicang, which has always been the leader in the same industry both in terms of market share and brand awareness. status.
Father's Day Emotional Marketing proves once again that Haicang House has changed from a traditional clothing processing retail enterprise to a modern enterprise with integrated management of new brands. It is believed that in the near future Haicang House will represent the Chinese private enterprise to the world market. , the world brand is moving forward!