Italy Soida SOYVCEAD brand interpretation of natural minimalism

In 1973, a young cobbler in Florence saw that the cobbler family, which had a long tradition, became the foundry of the world's top brands, and he was very unwilling. Decided to control the core competitiveness and concept of the leather shoes brand at all costs. He traveled the world, visited master craftsmen, experts and scholars, participated in various fashion exhibitions, learned about the world-famous customs, and originated from the sentiments of nature. Jingjing, mood and system are becoming more and more harmonious... Ten years of experience, the cobbler who returned from the tour has established a brand operation organization to help the family business recover. Due to the longing for the ancient and mysterious ancient country of the East, and more concerned about China's huge market, Soyida International Apparel Group Co., Ltd. hopes to integrate its natural minimalism with East and West Wenhua in the Chinese market. After entering the Chinese market, SED is naturally simple. The design style is highly praised by Chinese consumers.

Business content

The centuries-old Italian shoe-making family, the history of OEMs for decades of top brands, tightly control the pulse of the trend, the pioneer of natural minimalism, is committed to creating an internationally influential male shoe brand.

product brand

The traditional crafts originated from Italy exudes a strong cultural atmosphere of the Renaissance, blends with the ancient mysterious culture of the East, persistently pursues and adheres to the natural minimalism, and controls the times to not only satisfy the needs of consumers, but also represent a kind of The spirit of the times.

Product Positioning

The men's leather shoes mainly promoted by SED (SED) are simple and natural, simple and natural, elegant and comfortable. They are in line with the concept and psychological pursuit of the consumers of one age. They are the mainstream of society and dare to create with confidence. Self-worth, what they represent is the spirit of the times that dares to do but not lose oneself.

As the majority of urban white-collar workers, they gradually become the mainstream of society. They are quick-thinking and avant-garde, and have strong ability to accept new things. At the same time, they have great pressure on their lives, they are more complicated in dealing with things, they are pursuing minimalism, they like to make things happen. Jane, I am in control. I am eager to return to nature and pursue to express my inner self.

product style

Natural, simple, comfortable and elegant

Brand vision

Adhering to the "natural, simple" concept, to create high-end quality men's shoes, clothing first-class brand

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