By Creations: Chinese Men's Adventurer?

Adventure is a man's nature.
Hugo said: "The so-called living people are those who continue to challenge and continue to climb the fate of the fate."
However, any adventure requires a degree. Rabelais famously said: "Those who do not dare to risk are neither scorpions nor horses; over-adventured people have lost both their sons and their horses."
All men are never just risky.

I believe customers: a passive trading?

Nowadays, in China, when it comes to luxury goods, there are too many people who can say a lot about it. A thousand words are nothing more than a necessity, even a necessity to reflect the value of life. However, when it comes to luxury goods, what really is worth talking about is only one topic: Does our brand believe in our customers?
For a long time, the brand has been constantly asking for customers, asking for emotions, demanding investments, demanding respect, asking for obsessions, and even demanding worship. However, it has never really given a gift to customers. Some people have pointed out sharply that the essence of irrational luxury goods consumption in the country lies in the uneven distribution of wealth, especially the rise of the new wealthy class, which stimulates the luxury goods market to vanity instead of quality.
In the face of such a group of customers who have acquired a sense of extraordinary presence by consuming luxury goods, I would like to ask if the brands believe they are really important. As long as the price is expensive, as long as others can not afford it, as long as the brand's name is loud enough to make people look at me high, I'm willing to pay for it. This is the philosophy of consumption of most people.
Albert Zhou has been working for a famous luxury goods agency for nearly a decade before serving as the general manager of the Baipin Menswear. When chatting with him, he once told the author an impressive story: During the period of foreign luxury goods agency, there were customers who came to his physical store, and he would open a suit worth 300,000. The price is not considered at all. Regardless of how fine the quality is, how unique the design is, and how reasonable the price is, the clerk is strenuous, and the customer’s disdain is always in return.
This little matter, let Albert understand one thing: few customers are really consuming luxury goods, and more are consumed by luxury goods. How long this situation will last, we can hardly say. However, customers must be truly respected. This is the truth that the luxury market has remained unchanged. "Regardless of the current market, Bo Pin, as a new men's brand, chose to trust customers." Albert said: "This will undoubtedly mean taking a risk, but for the brand's value, so risk is not only harmless. Instead, it is worth a trip, even an inevitable journey."
The adventure of Pak Menswear is that when the brand chooses to trust the customer, does the customer buy it and choose to trust the brand? At present, this is an unknown. Why do you say that? The reason is very simple. Just as we cannot expect an upstart to inherit the traditional aristocratic spirit, we cannot expect that the new rich class in China will now be able to consciously grow into a new class in a short period of time.
Chinese men's customers seem to stay in the price of the first horse, but the Western horse is the first. To put it plainly, the Chinese do not believe in the Chinese themselves. This is the first danger signal after Bai Pin chose to believe the customer. Nowadays, there are so many fake foreign brands on the Chinese market, or foreign brands that can only be registered in foreign countries that can still be produced in China. It is because some businessmen have already felt the self-esteem mentality of the Chinese consumer market. They are catering to this kind of mentality. They are fishing. Gold weapon.
It is somewhat cruel, but it is a fact. Our brand does not believe us. This relationship was unrequited love from the outset. Between Chinese and foreign brands, and between Chinese and Chinese, this money-related game refers directly to the hearts of Chinese people.
It is a bit like falling in love, choosing to trust customers, and believing that they will not blindly follow blind faith and superstition brands. This seems to be doing a passive business, because it really takes the customer as its customer, pursues quality, and is persistent. Bob Menswear is really doing a passive trade because it wants to move with its customers. Believing customers is not only about their ability to take risks, their ability to make a living, but also their wisdom, their judgments, and their pursuit.

Persistence in quality is worthless work?

However, when people forget the quality is the essence of the brand on the way to chase the brand, as the new product of the men's brand of cypress, persistence in quality means doing nothing?
For this question, Albert explained: "Bai Pin as a new men's brand, positioning itself as a light luxury, which is consistent with its style and character. Men's clothing is simple and beautiful, not extravagant, especially modern Men's business men, more prominent characteristics of the male walker, therefore, Bo product in the simple atmosphere on the basis of persistent quality, is to create a time-tested Chinese men's wear brand."
Positioning itself as a light luxury may also have another important reason. That is, after reading through China’s luxury goods market, Bai Pin chose to withdraw from the irrational rave party and instead focus on serving the quality of men’s clothing. Reason exceeds impulsive customers and makes such services as their own profession. This is Bai Pin.
In order to achieve this goal, at the beginning of the brand's founding, the Bo Pin team went to Italy on many occasions, just as the Cho's family searched for Jiangnan tea, and they once again had an interesting fashion tour. During the trip, they visited many historic Italian craftsmen. These old hand-made handbags, men's clothing, shoes, hats, ties, and other handicraft makers are mostly hand-made for centuries. Their ancestors have witnessed the most glorious era of Italian handicrafts.
As a new Chinese men's wear brand, Italy has chosen a distance of thousands of kilometers away as its own production base. This not only increases transportation costs but also increases labor costs, material costs, and process costs. what? Isn't this still doing no work? Is it just for fun and fun, making a poor gimmick for the brand?
The answer is obviously negative.
Throughout the team, the team has had a detailed understanding of the Italian men's clothing. Through the feelings of the Italian culture, Albert believes that if he does menswear in China, it will be a great pity if he does not combine with Italy's world-class manual craftsmanship.
You know, Italian craftsmanship is unique throughout Europe. In the United Kingdom and Germany, because of the earlier industrial revolution, traditional handicrafts have not reached scale. France, as the capital of the world arts, has always focused on design in the men's wear industry. It is also because of the design that has made Paris Fashion Week an early style. The rest is only Italy. It still retains a relatively complete and systematic arts and crafts production. Most of these handicrafts have been inherited from the 18th century and even the 19th century by market-recognized and time-selected high-quality materials and goldsmiths. These characteristics have achieved the fashion seal of “made in italy”. Irreplaceable status.
Bai Pin chose to make in Italy. It was not the desire of somebody in the Bai Pin team. It was the desire of the entire Bai Pin team to understand the men's wear, especially the desire of modern Chinese men's clothing. Italian high-quality materials, together with Italian goldsmiths, coupled with the market sensitivity of the Bai Pin team in the distribution of European fashion brand clothing, as well as the design concept of mastering Chinese men's clothing, eventually created a Chinese men's brand. This is a matter of pride.
The arrival of a new era is bound to go through this link, and Bai Pin only started earlier than other people or other teams, so it took a while longer. On the way to the new era, Bai Pin has questioned many people for their uselessness, but in fact it is just what a brand should pay for and take on.

Anti-market: Refused to quantify the consequences?

Compared with the decline of traditional handicrafts in the country, Italy's traditional handicrafts are in line with the world trend day by day. Several first-class brands known to the Chinese people, such as ZEGNA, PRADA, GUCCI, ARIMANI, VERSACE, etc. are all from Italy. This fully shows that Italy's handicraft industry has been recognized by the world's fashion, it is a gold medal in Italy.
According to relevant statistics of the Chinese Consulate-General in Milan, China has consistently ranked among the top ten, or even the top three, men's Italian importers since 2007. Recently, the so-called voice of the Chinese market to save men's clothing in Italy has been heard. Many investors are aiming at this market and begin mass imitation or even forging Italian men's clothing to be sold at a low price in the domestic market. In order to ensure the interests of genuine Italian craftsmen, the Italian government has issued 100% Italian-made security labels in recent years. And Bo Men Menswear, as the first innovative brand of Italian luxury goods manufacturers and designers, is also China's first clothing brand with the official anti-counterfeiting label of the Italian anti-counterfeiting agency.
The Chinese men's wear brand that is officially certified by Italy is undoubtedly the third adventure of Bai Menswear after choosing unconditional credit to customers and persisting in quality. The danger this time is that Italy’s hand-made scale, in addition to its high labor costs, has a fatal disadvantage compared to China’s processing factories: it cannot achieve quantitative production.
The products, shirts, purses, shoes, and even ties of Bai Pin are almost the same. The fabrics, materials, and crafts may not be very different, but the silk, buttons, and patterns of each piece of clothing are all hand-crafted, just like the “Zhi” in the Lanting Collection Preface by Wang Xizhi, the calligrapher of the Jin Dynasty. It is a book, but it varies greatly. Each has its own merits.
There are more than 40 Italian craftsmen who work with Boss men's clothing throughout Italy. There are leather families, family suits, and family of shoes. They come from Florence, Taranto and Lecce. In order to meet the needs of modern Chinese men seeking personalized services, K. P. Men's clothing is big enough to suit suits, shirts, jeans, small ties, belts, and purses, and is one of the best in the world. Hand craftsman.
Is this not an adventure yet? In the opinion of many investors, the various behaviors of Bai Pin are simply counter-market and will bear unimaginable consequences for refusing to quantify... In such a populous country, the consequences of refusal to quantify seem obvious. However, from the date of its brand's birth, Bai Pin seems to have given up the popular route, especially as a new-born men's wear brand. If you take the popular route from the very beginning, it seems that there is indeed a lot less risk, but it is very likely that Throw the scorpion and horse without risk.
The words of Rabelais cannot be without scorpions and horses, but they cannot lose the scorpions and horses. The measure and scale between them must be grasped by a man who can stand the test and be brave enough to bear. And this man is cypress.
Against the market, not against the market, it is precisely to complete a more mature market. Therefore, refusing to quantify production is not to negate quantified production, but rather to quantify production as a model. In addition, Pak Products hopes to explore a new life path.
The adventures of Pak Pak are far from over. However, taking a risk and taking a straight and straight path, he has no interest. Just as Hugo's saying goes, if it is alive, we must continue to challenge life. We must constantly explore the dangerous peaks and the journey that few people are involved with. Walking in this world, walking forward in the unique atmosphere of a man, this is the adventure that Pak & P. ​​must experience.