Fast fashion brand growing in the Chinese market, has aroused a large number of consumers sought after. International fashion brand fast fashion consumption, many of them are established through the physical store a wide range of purpose-oriented consumer awareness in the formation of brand awareness, brand awareness, consumer acceptance of the brand, product sales And so can be well confirmed, take fast fashion consumption model is feasible.
Positive response to the challenges of the market, from the business model of international brands, Gu Ge innovation to respond to market challenges, Gu Ge learned that the traditional business model may have to change. The original Guge brand in China's underwear market awareness is not high, marketing is not in place, this is a problem. But now Gu Ge refused to participate in the price war underwear industry, for the underwear industry, a different apparel market, Gu Ge create a new marketing model.
Studied the development mode of international big brands, and we are very confident about how to develop Gu Ge. A fast fashion brand in the development of China's underwear market is inseparable from the efforts of team members and adhere to, compared to other domestic underwear brand to play a variety of price promotions, Gu Ge in the price is more simple, in many The pursuit of introverted, texture home life consumers become the preferred home service brand. From the market reaction point of view, or the market outlook, Gu Ge this step is right, Gu Ge presented to Chinese consumers is a better product, through the "fast and fast fashion" card Win the market victory!
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