Traditional underwear are generally made of fiber and cotton, which in the antimicrobial, health and dehumidification and deodorant, etc. is still lacking. Underwear is called a woman's second skin, women's attention to the degree of underwear can be imagined. Underwear industry, underwear market in China is full of infinite vitality and great potential. But at the same time, China's underwear manufacturers also need to understand the development trend of the world's underwear industry in order to improve the level of design and production, synchronized with the world trend. In the continuous development of China's underwear industry development space at the same time, the problems exposed during the can not be ignored. Compared with foreign brands, China's underwear industry, fashion is weak, the distinction between the characteristics of the brand is not obvious, which inevitably lead to the formation of non-standard low-level competition in the industry.
With the continuous improvement of people's living standards and the continuous deepening of the cultural understanding of underwear, underwear and fashion, like, become people chasing each other's fashion. Researchers at Mingmao Market Planning Co., Ltd. think that the underwear market in China is in a period of rapid growth and its development prospect is very broad. At present, there are more than 3,000 underwear enterprises in mainland China, and the underwear market in mainland China presents a situation of tripartite confrontation with imports, joint ventures and domestic brands. With China's accession to the WTO, China's underwear market will further speed up the integration with the world market, which is a new mutation for China's underwear industry, but also a fierce global competition.
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