Yunnan Lung Cheung MOFAN shop three strokes to create high even single rate

September 13, is located in Kunming, Yunnan Province of MOFAN Lung Cheung Street stores grand opening, this is the Lung MOFAN Movado store in the lot to open a second store, with a total area of 60 square meters, the use of new MOFAN Terminal image.

Although heaven is not beautiful, since the northern cold air, the temperature in the main urban areas in Yunnan only maintained at more than 10 degrees, and coincides with the rainy days, but unexpectedly, the opening day, Yunnan Lung Cheung shop broke the record breaking million , With an average of even more than 10 pieces.

As we all know, whether it is the hot sun or rainy, extreme weather will affect the consumer sentiment, which is also a lot of women's clothing stores in the sales process often encountered mishap: into the store less customers, where's the sales?

How in the "bad weather", the success of the store high performance ? Yunnan Lung Cheung MoFAN Mo Fan shop three strokes to create high even single rate.

First, the rational inspection shop location

There is an important determining factor in creating a high single-rate: the spending power of customers. Before Yunnan Lung new terminal image MOFAN store opened, Lung MOFAN Movado shop combined MOFAN Movado brand characteristics and their own marketing point, positioning themselves to think deeply specific consumer groups.

"Price, quality and trend" are the main factors that attract college students 'consumption. The characteristics of students' purchase are that they are faster and more comfortable to wear and to wear . However , the "diversified style" and "high rate of newness " Also just to meet the spending habits of college students.

Second, the depth of consumer base mining

Yunnan Lung MOFAN Movado shop "store opened," still creating high sales official said: The university campus is at Lung Cheung Street, objectively, the right location can be driven by very strong sales, but only by "Time" is not enough.

We have chosen near the old image of the shop opened MOFAN Movado new terminal image store, on the one hand more styles can be displayed in different shops cater to students of novelty consumer habits, on the other hand, it presents a more intense visual sense in Europe and America especially to meet the high school students about to enter a part of the desire of the consumer society, and they may soon transition to a white-collar crowd, "store opened," the positive aspects from the two "depth" and "width" to dig and broaden their Consumer segment category.

Third, the effective maintenance of customers

Under the guidance of help MOFAN Movado Corporation and Yunnan agent Wang Li, Lung MOFAN Movado store maintenance of the old customers more effectively,

First of all, before the opening of the new store, the promotion information of "20% off for the full show will be given out" will be distributed to VIP customers. The choice of gifts includes cosmetic bags and incense packages, which are extremely feminine.

In addition, the layout of the shop more humane, open and bright space, rich product mix, from all angles clearly convey MOFAN fashion consumer attitudes, to facilitate any consumer can be clerk under the guidance of the purchase of "matching models" The purchase of consumer models.

The responsible person said: Good product mix and product mix is ​​the first step in unit sales. Therefore, while maintaining the old customers, we begin to consider the following points: whether the product line is complete ; whether the product structure is reasonable ; whether the product category ratio is Appropriate; combination between the goods is not strong, how to ensure that any one customer into the store the first second, we can display reasonable basis, to find their favorite section.

Therefore, the current Lung MOFAN Movado stores already under the influence of word of mouth, attracting a large number of consumer groups, we believe that under the MOFAN Movado Company offers strong support to join, and to effectively guide the agency Yunnan Wang Li, Yunnan Lung MOFAN Movado store sales will be able to create more miracles.

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