Yesterday afternoon, the municipal government held a meeting of the city's silk and women's wear industry development. Wang Guoping, director of the Provincial Party Committee, secretary of the Municipal Party Committee and director of the Municipal People's Congress, stressed at the meeting that the silk and women's apparel industry is the comparative advantage, competitive advantage and industrial advantage of Hangzhou. The revitalization of the silk and women's clothing industry is directly related to the inheritance of Hangzhou culture. The city Brand building, Hangzhou, improve the quality of life of people. We must bear in mind the spirit of "big development, small difficulties, small development, great difficulties, non-development and the most difficult", carry forward the spirit of daring to be pioneers, make difficult decisions and tackle hardships and decisively defeat the market, promote common development, promote transformation and warmth and strive to welcome Hangzhou Silk and women's clothing industry to develop a beautiful spring, and then lay the main industry, fight the industry, stabilize the industry this tough battle. At the meeting, Xu Qinhua, member of the Standing Committee of the Municipal Party Committee and secretary general, read out the "Notice on Commendation and Rewarding Comrade Xiao Hong and Zhu Wei" of the leading group for the development of the silk and women's wear industry in Hangzhou. Together with Yu Guoqing, vice chairman of the CPPCC, Bit "China Top Ten fashion designers" awarded the award. Municipal Committee, Vice Mayor Shen Jian presided over the meeting, and the city's silk and women's enterprises do a good job in "business singing" article, and actively explore the domestic and foreign markets put forward requirements. City Economic Commission on behalf of the leading group on behalf of the Silk and Women's Industrial Development Leading Group informed the city in 2008 silk and the development of the women's industry and the work of 2009 initiatives. Zhejiang Hua Hin Holding Group, Wulin Road Fashion Women's Specialized Street Administrative Committee, Hangzhou Daily Newspaper Group and Zhu Wei, respectively, on behalf of entrepreneurs, feature blocks, news media and designers made an exchange statement. Wang Guoping pointed out that the textile and apparel industry represented by silk and women's clothing is the dominant industry and pillar industry in Hangzhou. It has the characteristics of large employment capacity, quick transfer of labor force, low pollution and low consumption. It is a typical livelihood industry, environmental protection industry , Urban industries, for the development of industry in Hangzhou and stable employment have an important role. Faced with the harsh challenges of the international financial crisis, Hangzhou must, in the main, decisively battle and stabilize its industries, mainly attack and decisively fight and stabilize the textile and apparel industry represented by silk and women's wear. We must face the challenge, seize the opportunity, speed up the development of textile and clothing industries represented by silk and women's wear, and make every effort to lay the hard battle in the main battle, fight the war and stabilize the industry, promote the transformation of Hangzhou's industry into a crisis and cross the development so as to turn Hangzhou into a crisis For the machine, leapfrog development. Wang Guoping stressed that the main attack, decisive battle, stabilize the silk and women's clothing industry, must expand the market as a top priority. Hangzhou industry continued to decline for many reasons, but the fuse is the decline in demand, sales blocked. Silk and women's clothing industry has a high degree of dependence on foreign trade. In addition, it is necessary to fully recognize the importance of insurance market and market expansion and adhere to the principle of "three-pronged approach" in both the local market, the domestic market and the international market and adhere to the principle of " Unity ", do everything possible to ensure the market, expanding the market this big article. A business to join hands to expand the market. Give full play to Hangzhou as a "market big city" and "shopping paradise" advantage, business together, Baotuan heating, encourage women to support silk production enterprises with shopping malls, professional markets, specialty blocks to expand the local market, the domestic market and even the international market. In particular, it actively participated in the exhibition of famous supermarkets in Hangzhou Superstar clothing area and worked together to create the hypermarkets with "the best quality, lowest price, best service and most popular" by Starlight Hypermarket, and promote the insurance market and extension Market, maintain growth. Second, innovative ways to expand the market. Actively encourage and support the development of Hangzhou silk, women's business chain, agency, franchise and other modes of operation, open brand stores at home and abroad and in well-known shopping malls, the market set up counters, open product marketing offices overseas and set up sales alliances to expand brand agents, Franchise and other distribution business, to seize the domestic and foreign markets. Third, with the exhibition to expand the market. Do a good job in China International Silk Expo and the China International Women's Exhibition, make good use of industrial enterprises to expand market special funds to support the relevant enterprises to participate in various domestic and international exhibitions and broaden sales channels. Four to use e-commerce to expand the market. Play advantage of Hangzhou, the implementation of "e-commerce into the enterprise three-year action plan" to encourage enterprises to use e-commerce to expand markets, promote the brand, build "online Hangzhou Silk and Women City", go online and offline marketing road combination . Five rely on industry associations to expand the market. Hangzhou Garment Association, Hangzhou Garment Chamber of Commerce, Hangzhou Fashion Designers Association and the newly established Hangzhou Home Textile Association and other trade associations to help businesses expand the market to play an active role in helping the industry associations in Hangzhou to expand the market to set an example. Six to promote product adaptability to expand the market. Science and technology R & D funding and municipal silk and women's industries to support the special funding arrangements, to new product development and product adaptation tilt, to support enterprises to develop marketable, cost-effective products. Wang Guoping pointed out that the main attack, decisive battle and stabilize the silk and women's clothing industry must be based on the promotion of transformation as a permanent cure. We should make full use of the "Forced Mechanism" of the international financial crisis and put industry restructuring and upgrading in a more prominent position so as to continuously enhance market competitiveness and development potential. First, to implement action plan to promote transformation. In order to formulate and implement the "Hangzhou Textile and Garment Industry Adjustment and Revitalization Three-Year Action Plan (2009-2011)" as an opportunity to promote the pattern of development of silk industry in Hangzhou and the development of the industry from "two outside, middle," including "two heads, "Change, Hangzhou into a Chinese silk and women's design, research and development, standards, education, display, sales center. Second, we must support and promote the transformation. We will do a good job in implementing the two plans of action for cultivating large enterprise groups and small and medium-sized growth enterprises, foster a group of large enterprises with independent intellectual property rights and well-known brands, prominent main businesses, strong core competitiveness, and obvious driving effects and international competitiveness Large groups, to cultivate a number of growth, competitiveness, obvious technological advantages, with strong ability of independent innovation and development potential of small and medium-sized growth enterprises. Three to focus on development and promote transformation. Accelerate the planning and construction of creative parks, design blocks, printing and dyeing and weaving base, textile base, women's base, silk base and silk and women's clothing industry and other types of parks, and promote the city's silk garment industry to gather, support, ecological, Featured direction of development. Four to implement the brand strategy to expand the market. On the basis of maintaining the high cost performance advantages, we will pay close attention to the added value of the brand, cultivate the introduction of first-class design talents, promote the linkage between corporate brand and Hangzhou city brand and industry brand, give full play to the role of various associations, vigorously implement the brand strategy, create a Chinese cultural symbol, First-class clothing brand elements, highlighting "Hangzhou create", "Hangzhou Design", "Made in China", "China Design." Fifth, we must cultivate talents to promote transformation. Do a good job, "China Outstanding Women Designer Discovery Plan", the selection, training, study abroad, entrepreneurship "four links" to develop a group of China and the world-class outstanding women's designer, at the same time multi-level and multi-form training of design talent, Hangzhou Silk and women's clothing industry to provide personnel protection. Six rely on industrial alliances to promote transformation. Improve the Silk and Women's Garment Industry Alliance in Hangzhou and improve the "four circles linkage" mechanism among the political, intellectual, industrial and media sectors to effectively integrate all kinds of resources and give play to the role of the social composite main body. Vigorously promote the original innovation, integrated innovation, the introduction of digestion Absorb and re-innovate, actively develop new products, new techniques and new technologies, and upgrade the quality and level of the silk and women's apparel industry in Hangzhou with knowledge, technology, art and other cultural elements. Wang Guoping stressed that the main attack, decisive battle and stabilize the silk and women's clothing industry must take "sending warmth" as an important carrier. All levels of the city's departments at all levels should organically combine "sending warmth" activities with learning and practice activities, and take the effectiveness of helping enterprises to solve outstanding problems in their current development as important criteria for testing the results of their learning and practice activities. Level with one level, one level is responsible for one level, implement the "send warm" at every level responsibility system, and carry out the "seven one" special action, real to help Hangzhou silk and women's enterprises to solve practical problems, to help Hangzhou silk and women's enterprises Through the storm, usher in a better tomorrow.