In recent years, the international ostrich industry has shown a very strong development trend. Ostrich meat and eggs in the food industry has created higher and higher value, and ostrich skin is more significant. Currently, a foreign 10-15 square feet of ostrich production batch price of about 2,000 yuan, while the price of leather with ostrich with design shoes several times or even more than a dozen times higher; made with ostrich skin package , Bags, leather same expensive, so the industry has been optimistic about the prospects for this market, an ostrich farming and processing of emerging industries are emerging in Guangxi, Shaanxi and other places. At present, ostrich skin is widely used in high-grade leather materials for leather shoes, leather garments and leather bags, which still have to be imported by Chinese enterprises. With the development of the industry, the wide application of ecological leather and green leather, the deep processing of leather brings business opportunities to the development of middle and high grade leather products in China, and the application of ostrich leather is a sudden emergence. The development of China's ostrich aquaculture industry is a matter of nearly ten years. At present, there are more than 200 medium and large-sized enterprises for breeding and developing ostrich in the country, with 100,000 ostrichs and more than 10,000 artificial breeding birds, forming a relevant industrial chain. Suddenly became the largest ostrich breeding country in Asia, initially laid the foundation for industrialization. However, the insiders do not know enough about ostrich skin. There is no such concept that "ostrich skin is one of the world's third most expensive leather" like the people in Europe, the United States, Japan and South Korea. On the one hand, this phenomenon is not enough propaganda; on the other hand, On the one hand, there is not yet a "star product or enterprise" of ostrich leather "image spokesperson" that is ostrich leather. The common interface ostrich industry is facing is how to change the value of ostrich from traditional breeding varieties to selling and selling one by one, and realize the huge economic benefits of its connotation. With the economic development and improvement of people's living standards, consumer demand is becoming more and more high-grade leather products become the market consumer hot spots in many rare animal leathers, ostrich leather with its flexibility, good air permeability, Unique pattern of pores and other leather does not have the characteristics to become recognized as the most expensive leather species. Ostrich skin flexibility 3-5 times higher than the toughness of leather, the price is 3 times the crocodile skin can be made of leather boots, shoes, clothing, briefcases, handbags, wallets, belts, pillows, furniture and Car seats and other products. Due to the high ostrich leather products, high society is the purchase of goods, the Canadian ostrich world network has made such a promise: "No matter how many ostrich you spend, ostrich flower network can help you sell clean ". This shows that the ostrich skin is how much sought after. In fact, ostrich skin is also a huge income for ostriches. According to experts, the consumption of ostrich leather goods in Europe, the United States and Asia has become a distinguished consumer fashion. The quality of ostrich leather products is best in South Africa, Italy and France; followed by Singapore and Hong Kong; leather shoes are the most famous in Italy with good quality; The most in Spain. Ostrich skin products consumer market, mainly Europe and the United States, while Asia is mainly Japan. In Japan and Hong Kong, these products are regarded as one of the star hotels and star shopping malls. Almost all five-star hotels and luxury shopping malls have stores selling ostrich leather goods. This shows the market potential of ostrich leather products huge. In foreign countries are wearing ostrich leather products are non-expensive wealthy people with high profile, the use of ostrich leather products is a symbol of identity. Currently, the price of imported ostrich leather bags up to 8,000 yuan / only, shoes up to 5,000 yuan / double, LV, PRADA and other international brands of shoes, packages up to tens of thousands of dollars, although the profits of the product, but the producers face such expensive raw materials Can only hope "leather" sigh. It is reported that some purses are only embellished with ostrich skins in the local look, shoes are also the same point in the foot, but the vast majority are using imitation ostrich leather processing. If the domestic can solve the technical problems of processing ostrich leather, so that the cost reduction, ostrich leather in the leather products manufacturing industry will have greater potential for development. China is the world's recognized leather and shoes leather goods production country, the annual output of Chinese shoes has more than 10 billion pairs, accounting for about 70% of global shoe production, of which about 3 billion pairs of shoes production, shoe and shoe exports as high as 19 billion US dollars . Although the number of Chinese shoes occupy a large proportion of the world, but most of the middle and low products, such as the United States market, China's footwear imports accounted for nearly 80% of the share of the market, but only 40% of the amount of each pair of shoes The average export price is only 3.34 US dollars, less than the Italian shoes (an average of 23.8 US dollars) 1/7. The emergence of such a big price gap, leather prices is one of the main factors. The deep processing of ostrich leather has brought business opportunities to the development of high-end products in China's footwear industry. With the opening of the international market, there is a greater demand for ostrich. Figures show that the Japanese market only needs to consume between 40,000 and 50,000 copies per year. It is predicted that in the next 3-5 years, the number of slaughtered ostriches in China will reach 150,000 and that of ostrich leather will be 100,000. (This is equivalent to one third of the current volume of processed exports in South Africa each year.)