In 1975, 40-year-old Giorgio Armani named his own, the establishment of the "Giorgio Armani" company. Thirty years later Armani is already a brand of more than $ 2 billion. Armani brand is not the beginning broke into the ranks of the top brands, the turning point was in 1980, Armani Armani men and women designed the "power pack" came out, in order to promote this design to the top crowd, Armani this set of clothing provided to the "United States Dancer "in the actor Richard Kiel, the same year a full set of Armani" Power Pack "with the film screenings. The success of this film, Armani brand is also sought after in Hollywood, a star-studded city. Armani was the first modern fashion designer to recognize the potential of the celebrity market and never designed clothing for the unnamed movie star. His clients mainly include famous big names who want to be respected. To this end, he set up an office in Los Angeles specifically, rental clothing to celebrities, specifically to meet their fancy in clothing. Armani has three main tactics to stabilize and develop in the top markets: First, to strengthen Armani Group's control of manufacturing and distribution through the acquisition of long-term franchisees and OEMs. In the acquisition process, Armani insisted on the principle that it is not the acquisition of other brands, so as not to blend or damage the Armani brand. Second, by actively introducing Armani's own retail outlets, the Company will strengthen its control over retail outlets. Third, it will actively expand its product line. Armani, the founder of the concept of "decks" in the fashion industry, launched Emporio Armani tentatively in 1981, opening the way for brand extension. Armani realized that only by building a product pyramid from different levels, in order to make the brand full and powerful. Armani also extended the brand to glasses, watches, cosmetics, furniture, jewelry and other fields.