Dior New Store Settled in Chengdu Seibu Department Store

DIOR, the world's top fashion brand, opened its grand store in Chengdu on September 28. This is the seventh new women's store opened in China since DIOR opened its first women's fashion store in Beijing in June 1997.

The new DIOR store is located in Chengdu Seibu Department Store. The main business is leather goods and accessories. The DIOR company has adopted the DIOR classic rattan grid striped pattern as the shop's exterior design. It uses white and silver as its main colors and uses a lot of The crystal glass and the metal are laid out in a simple and elegant style without losing the intimacy.

On the day of the opening ceremony, movie star Gao Yuanyuan visited the scene as a guest and Mr. Nicolas Fontenaist, general manager of DIOR China, cut the ribbon for the new store. Invited supermodels Wang Wenqing and Yan Chenjie presented the latest DIOR costumes for autumn and winter 2007.