Italian brand underwear La Perla’s first flagship store in Hong Kong

La Perla, the Italian lingerie and beach fashion brand, recently celebrated opening its first flagship store in Lane Crawford, Hong Kong’s Pacific Place.

Alberto Masotti, president of Gruppo La Perla, said that the company was very excited about the opening of its flagship store. He said: "Hong Kong is a fashion center and it is a trend indicator for the entire region. This time, La Perla opened a store in Pacific Place, which can show our customers the infinite creativity of our brand and the combination of tradition and innovation."

Masotti continued: “I am convinced that consumers in Hong Kong will love La Perla products whether they are local customers with keen senses or businessmen and tourists all over the world.”

He pointed to La Perla see Asia as an important part of the global development plan. The Group has set up a special office at its headquarters, led by Andrea Bonardi, the brand’s general representative in Asia, and focused on the Asian market, and plans to further expand it in 2007. Hong Kong business.

The Assistant Director of Investment Promotion at Invest Hong Kong, Jia Pei Nian, congratulated La Perla on opening a new store.

He believes: “La Perla’s investment reinforces the reputation of Asia’s fashion capital in Hong Kong. Consumers here have a keen sense of fashion and are willing to accept new brand new products. We look forward to seeing La Perla and other top retailers continue to Hong Kong establishes a brand image in the district.”

Gruppo La Perla is an internationally renowned lingerie and beach fashion group that employs 2,000 people worldwide. Since its inception in 1954, Gruppo La Perla has been working on different types of products, including underwear, beach wear and pajamas. The company has opened a series of boutiques in fashion centers in more than 30 countries.