Paris Fashion Week, which has been away for a year, reappeared on the world fashion stage on June 22 this year, bringing a new season of fashion feast to the public. As the first of the four major fashion weeks, Paris Fashion Week has always been the stage that many designers dream of. After a year, designers are looking forward to it, and finally they can present their designs again in Fashion Week, sharing the beauty with more fashion lovers.
It is commendable that in this Paris Fashion Week, the joint design of CHAU·RISING and Paris Designer Neith Nyer also appeared on this global fashion stage, demonstrating the strength of Chinese original design.
The two brands are both exaggerated, unique and full of destructive designs. They use bright colors and sharp contrasts to break the traditional design concepts and show us a piece of unique charm clothing. Their cooperation has given this season's works a more unique soul.
Neith Nyer is a brand of the same name founded by Brazilian designer Francisco Terra to pay tribute to his grandmother Neith Nyer. Terra's design inspiration mostly comes from his life experience, which is somewhat nostalgic, and he regards fashion as a form of performance art. Terra adheres to the concept of "more is more" and brings a subversive and eclectic unique style to his clothing works. His rebellious spirit and unique clothing style attracted Bella Hadid, Miley Cyrus, Charlotte Gainsbourg, SZA, etc., and became his fans.
Liu Chaoying, founder and creative director of the Zhousheng brand, graduated from Beijing Institute of Fashion Technology with a major in knitting design. Rich experience in cashmere and knitting industry. With a bold and avant-garde personality, she knows that the existing cashmere knitting market cannot meet the needs of most young people. So designing a cashmere sweater suitable for young people has become her original intention to create the brand, creating an "unfinished adolescence" that belongs to everyone.
Chau·RISING has always been committed to giving cashmere a unique soul. Through bright colors and exaggerated design techniques, the labels of cashmere "traditional old fashioned" and "base shirt" are torn off, and cashmere products that can show the fashion style of young people are continuously created. Let everyone with "Zhou Sheng" discover their own uniqueness and show their youthful vitality. Incorporate the emotional colors of adolescence, such as rebellion, regret, and continuation, into the design, and deduce more fashion styles from a single color of cashmere, and provide young people with a variety of "color cashmere" choices. Since the establishment of the brand, a number of outstanding fashion series such as "Return to the 80s", "Escape from the Earth", and "Survival Alert" have been launched. The response has been sensational and rave reviews.
CHAURISING is a brand that values ​​ecological protection. The design theme of Zhousheng 2021AW "survival alert" is Zhousheng's reflection on the "ecological environment" under the epidemic situation. This season's products constantly warn the world with bright colors, hoping to focus social attention on ecology through the power of the brand. CHAURISING hopes to integrate the concept of environmental protection into clothing design. Respect for the ecological environment is an important value concept of the brand.
The cooperation between Chau·RISING and Neith Nyer this time hopes that more people will focus on Chinese original designer brands. CHAU·RISING hopes to bring the label of Chinese original designer to the international stage, and hopes that "Chinese fashion" and "Chinese design" will enter the world fashion stage, so that more people will pay attention to Chinese original design brands.
It is worth mentioning that the joint style clothing of Chau·RISING and Neith Nyer will be included in the photography collection of the ghost horse photographer Tim Walker. This is a great honor for both Chau·RISING and Neith Nyer. This also marks the beginning of Chaurising to the world-class fashion stage!
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