Uniqlo's newest flagship store in Shanghai, the new product launch conference, brings more aesthetic inspiration for spring and summer wear

February 28, 2019, Shanghai, China – Uniqlo, a world-renowned clothing brand, today held a new product launch with the theme of “Excellent Spring and Summer 24 Hours”. The conference will showcase the design upgrade of the basic models, the extension of the use of technology fabrics, the innovation of healthy sunscreen clothing, and the multi-cultural creation T-shirts. It will express the new clothing interpretation of the trend of the times and open a new aesthetic of LifeWear life.

When simple, quality charm

When technology can sense temperature

When fashion becomes at your fingertips

When young is not defined by age

As the first large-scale exhibition for Uniqlo to the public, the “Winter Spring and Summer 24” Spring/Summer Exhibition was held in the world's largest flagship store in Huaihai Zhong Road, Shanghai, while focusing on the new spring and summer charm products, but also a series of innovations. Experience transforming the flagship store into a miniature city, created through fascinating scenes, allowing visitors to experience the diverse aesthetics of different scenes. The fun experiment of functional products will lead everyone to experience the infinite possibilities of technology; multi-UT culture will take you one second to the global creative world; spring and summer pop colors will be presented in front of you, light up the color of life; Pre-debut, preview first. Not only that, the creative sitcoms on the first day of the exhibition condensed the real spring and summer scenes, and the avatars of the magician used the costume magic to break the constraints of life and easily light up the spring and summer.

Appropriate life, new life aesthetics - color, design, aesthetics, culture, science bring a breakthrough aesthetic experience

The UNIQLO Spring/Summer preview not only shows a full range of products including men's and women's wear, children's wear, underwear, and designer collaboration series. At the same time, Uniqlo gives a breakthrough answer to the inherent proposition of clothing.

●Simple basic models are upgraded. Designer elements and modern colors make fashion at your fingertips: This season's modern colors are fully applied to a wide range of classics including T-shirts, shirts, sweaters, etc., giving you a variety of choices and matching spaces for everyday wear. More designer collaboration styles are cut into classic pieces, and the body shape is returned to the comfortable essence of the clothing, and the fashion is integrated into everyday wear.

● Carrying multi-cultural creative elements and presenting an unrestricted attitude towards life: The UT series, which is based on “crossing creativity”, uses T-shirts as a carrier to carry multicultural elements such as art, movies, games, animation, etc. , Marvel, Nintendo, SPRZ and other series. UT is no longer just a piece of clothing, but a diverse and unrestricted cultural and creative attitude, wearing a favorite culture, crossing creativity, making youth and vitality no longer defined by age.

● For the first time, the sun protection function is integrated into the clothing to create a healthy and comfortable clothing program: sun protection has always been the focus of healthy living in the summer, and this time Uniqlo launched the Uniqlo sun protection clothing series for the first time. . It not only solves the problem of sunscreen blocking UV rays from the fabric, but also introduces dozens of popular colors in the season and the fashion version of the season. It also has men's and children's wear, providing peace of mind to the whole family and enjoying the outdoor sunshine.

In addition, the new spring and summer collections are also updated in terms of layout, design, collocation and scientific use. They offer a variety of wear options for consumers of different ages and styles, allowing you to be in any scene of your 24/7 environment. Excellent and comfortable, enjoy the spring and summer.

New flagship store experience space

Be the first to experience the new product perception and wear charm

This spring and summer preview will be open to the public from March 1st to March 6th. Consumers can not only get to know the charm of 2019 spring and summer at the exhibition site, but also be able to perceive the charm of wearing and changing. Life stylist, enjoy a new shopping experience. At the same time, fashion stylists will be on display at the show on the weekend, providing customers with tips and advice to keep customers in touch with fashion.

From March 1st to 6th, at the preview meeting, participate in the "My Excellent Spring and Summer" collocation activity, that is, have the opportunity to win the spring and summer spree.

The top 300 consumers who purchase 500 yuan per day will also receive a city tour canvas bag.

Activity time: March 1st - March 6th 10:00-22:00

Event Address: UNIQLO SHANGHAI 5th Floor, No. 887, Huaihai Middle Road, Huangpu District, Shanghai

WeChat scan code, learn more UNIQLO 2019 spring and summer wear charm:

Goddess Women's Fashion Women's Wear

Simple and comfortable, beautiful and beautiful - new silhouette, popular color and simple quality, bring a variety of styles

Who says that simplicity can't present a changeable style? Say goodbye to the boring winter, Uniqlo brings a new spring and summer collection of fashion and comfort to women. The beautiful A-line swing skirts show the beauty of the female curves. This year's new products are integrated into the front row of buckles and tooling. Popular design elements, more fashionable; using high-quality cotton, soft, shiny fabrics, combined with the trend of loose silhouette is not only comfortable, but also more fashionable; there are more spring and summer color choices, from modern colors to texture primary colors, Or holiday prints, through different colors and combinations can also bring a distinctive style, multi-design and integration of diverse life scenes, so that the changeable style begins, regardless of age, can become a goddess.

Uniqlo Global Brand Spokesperson - Ni Ni

Uniqlo brand friends - small S

Men's Comfort Comfort Wear Men's Wear

Easily wear a decent life – a combination of functional and comfortable clothing, a set of easy to wear for a variety of occasions

Who said that it is difficult for men to dress properly? Men pay more attention to dressing and comfort in their daily work and life. Uniqlo provides a new dressing solution for modern men: they can quickly find a match, work together, and have both functional and comfortable feelings in work, gatherings and other scenes. Completely worn. Easily solve everyday wear in a convenient, easy-to-follow style, so that every day is handy and life is easy. Such as high-performance anti-wrinkle shirts; non-stick, wearing a clean linen shirt; or professional golfers Adam Scott and Toray's joint development of quick-drying stretch pants, light and comfortable dry and quick-drying. The details are designed to make you feel comfortable in your busy modern life.

Bottom pants when free and easy

Choose the right version for one day - the four editions bring hundreds of comfortable and comfortable wear, and wear the perfect leg shape

Who said that the leg type will limit your wear? Uniqlo is committed to the development of men's and women's trousers as a daily necessities, as always, to provide better fabrics, designs, silhouettes and processing techniques. For women's wear, the tight-fitting version can outline the beautiful leg lines and lengthen the proportion of the legs; the slim fit is moderately fit, and the slim and slim is thin; the high-waist straight-leg pants are not fat, and more casual and sexy; the current trend The wide leg version, any leg type can be easily controlled, wearing long legs, more comfortable. For men's wear, the tight-fitting version is elegant and handsome; the slim fit is moderately slim, making the legs look slender and straight; the straight version, the versatile style for business and leisure, comfortable and comfortable; the loose version is suitable for casual sports that do not like restraint style. Consumers of different body types can try on the store to experience hundreds of trousers and wear the perfect leg shape for immediate comfort.

Lohas AIRism Comfortable Underwear

Refreshing · From this one - refreshing underwear with somatosensory fabric, quickly absorbs and volatilizes sweat, bringing a refreshing feeling

Who said that sweat will bring a burden? The stickyness of sweating and the sultry heat caused by the temperature difference between cold and hot can be solved by AIRism fabric which can bring comfort to the skin. AIRism exemplifies LifeWear's commitment to making life better. AIRism uses a fine fiber that absorbs sweat and dries quickly, releasing moisture, giving a refreshing coolness in summer. In addition, as the ideal underwear choice for sports under the sun, the AIRism underwear collection offers a wider variety of colors and a wider selection of items this season to meet the needs of more wear.

Uniqlo sun protection clothing

Instant sun protection is healthy and comfortable - it can effectively block ultraviolet rays, UVA transmittance of sunlight is less than 5%, new listing

Who says sunscreen will give up beauty? Under the scorching sun, ultraviolet rays are everywhere, and enjoying spring and summer leisurely does not mean that you need to give up the beautiful skin that is white and translucent. The UVA band is part of the UV wavelength division and has a strong penetrating power. It is the culprit of tanning the skin. Uniqlo sunscreen clothing can effectively block ultraviolet rays, UVU transmittance of UV is <5%, and UPF (UV protection factor) is 40, which protects skin's comfort and health. Based on the focus on technology, UNIQLO sun protection clothing breaks through the design of conventional sun protection clothing, and offers dozens of popular colors to choose from, including jackets, hooded cardigans, AIRism primers, etc., as well as men's and children's wear. Wait. Multi-popular color fusion technology fabric innovation to create a healthy and comfortable life.

UT of interest

Through creativity – presenting global multicultural creative content that leads consumers through creativity

Who says young is defined by age? Uniqlo UT uses T-shirts as a carrier to bring together cultural creativity from around the world to take you through the world of art, animation, film, design and gaming. It is not just a T-shirt, but also a resonance of cultural trends. It is a unique medium for expressing individuality and sharing aesthetic and life attitudes with others. Put on UT, put on your favorite culture, you can always travel through time and space barriers, go to the animation world of Gundam to explore the future of technology, go to the movie world of Marvel to achieve justice, go to the game world of Nintendo to relax, go to the culture of trend artists such as SPRZ Resonance is found in the world. Through creativity, youth and vitality are no longer defined by age.

KID's & Baby Kids

Comfortable and energetic children's fun - soft and comfortable fabrics, intimate detail design, parent-child products, open happy family time

Uniqlo children's wear and baby clothes provide children with maximum freedom of movement and comfort, and contribute to the child's healthy growth and safety. It is not the clothes but the temperature and care of the family. This season, Uniqlo children's wear has brought a richer range of products, from baby wear to youth apparel, with functional design for each age. For example, in baby clothes, the intimate button design provides a convenient dressing, and also incorporates AIRism material to help children effectively dispel the body's heat, wear lasting dry, not easy to catch cold and healthier. Not only that, but the spring and summer children's wear series also enriched the top and bottom fabrics and styles. The collection also has the same items as the Uniqlo Adult Collection, making it easier for parents to create a parent-child look. Uniqlo has always wanted to do everything in its power to make children's childhood full of happiness and comfort.

Wireless Bra without steel ring bra at home

The new upgrade is more comfortable, fit and shaped - bringing 360° no dead ends

Who said that bra is the most difficult item to choose? Uniqlo broke through innovation and launched a new rimless bra series, with new and improved design details hidden in 6 sizes. The rimless bra is designed with a new cup and 3D trimming. It can be adjusted with the chest shape, more face and three-dimensional, reducing the sense of restraint and allowing the different chest types to fit perfectly. The 3D multi-surface version can be wrapped in a three-dimensional shape. type. The new bottom support design provides gentle support and a feminine curve. The home collection is both comfortable and stylish. There are many styles to choose from, and there are two kinds of fabrics, including cotton and cotton and linen blend fabrics. The Bra-in-One is a two-in-one vest Bra that offers five big sums to match comfortably and comfortably. Spend a comfortable time with the real state, and provide you with a comfortable and comfortable casual wear. Whether you are at home or a short distance, UNIQLO suits respect your lifestyle and comfortable skin feel, so you can relax. time.

Leisure time UNIQLO INES DE LA FRESSANGE Designer cooperation series

The source of inspiration for the goddess is the style of South France - elegant cut, sunny tones, leading the style of fashion

Who is elegant and can't be bright? UNIQLO IES DE LA FRESSANGE 2019 spring and summer women's and children's wear has been listed on the national store and official online flagship store on February 22. This is the 11th season of Uniqlo's collaboration with the world-renowned fashion icon Ines da la Fressange. The new collection is inspired by the hometown of Saint-Tropez in the south of Ines. Located on the prestigious French Riviera, Ines has spent a carefree childhood here, inspiring the elegant goddess Ines. 2019 Spring/Summer INES DE LA FRESSANGE The women's collection continues the classic French style with a blend of St. Tricolor classic color & Sunlight sunlight to create a variety of natural springtime items for funky vacations, light dresses and pajamas. Children's wear has the same tailoring design as women's wear, making it easy to create an elegant parent-child wardrobe.

Style UNIQLO and JW ANDERSON Designer Collaboration Series

From the artistic inspiration to inherit the British classics - chic tailoring into retro prints, interpretation of practical aesthetics

Who said that fashion only shines on the T stage? Uniqlo once again joined hands with JW ANDERSON this season to bring a new season of collaboration. JW Anderson's forward-thinking and fun design combines the comfort of UNIQLO LifeWear to create a stylish, high-quality wardrobe. This season's collaboration series draws inspiration from the classic British traditional culture, combining JW ANDERSON's classics with irregular cuts, ruffles, ruffles, and gender-free design, blending trench coats, bomber jackets and elements that represent British fashion trends, recreating classics British fashion style. The designer reinterprets the classic paisley pattern and uses it to create four different print tones. The neutral design style breaks the boundaries between age and gender, and combines the high-quality fabrics of Uniqlo with the double-faced design to create a practical and freely mixable fashion that meets the needs of any scene.

The series of UNIQLO handheld flagship stores and Tmall flagship store members were preferred on March 7th at 0:00, and the Uniqlo physical store began to sell on March 8.

WeChat scan code login UNIQLO handheld flagship store, that is, buy and buy, feel free to buy, feel LifeWear clothing quality life products anytime, anywhere: