Recently, the 14th World Brand Conference was held in Beijing. The World Brand Lab, the authoritative international brand review body, released the 2017 "China 500 Most Valuable Brands" list and the exclusive brand of youth fashion - - Seven Waves once again won the list. World Brand Laboratory is recognized as one of the world's three major brand value assessment agencies, the research results are many enterprises at home and abroad as an important basis for assessment of intangible assets. The "500 Most Valuable Brands in China" is a collection of data collected by the World Brand Labs and a survey conducted by thousands of companies in various industries. It covers all the strong brands active in the Chinese market today and has been recognized by the industry And the public's attention. In this assessment, Seobo once again ranked among the "Top 500 Most Valuable Brands in China" by virtue of its competitive advantage in the industry such as its brand, product and terminal. It is reported that the list of young shoes and apparel industry brands only seven Bohui a. Depth interpretation of the brand connotation, casting the brand value of the core value of the brand core values, as China's 500 most valuable brand list evaluation of the important criteria, not only the main part of the brand equity, but also the brand to maintain long-lasting competitiveness guarantee. It allows consumers to clearly and clearly identify and remember the characteristics of the brand is to drive consumer acceptance, love and even love the main force of a brand. (Figure) Seven Waves Re-nominated "China Top 500 Value Brands" List Since its establishment in 1988, Seven Waves has always been the brand-building as a driving force for enterprise development, constantly reviewing the situation to promote the brand strategy to upgrade and enhance core values. In order to enhance brand awareness and expand brand influence, Seven Waves hugged for channel resources and accurately covered various communication channels such as mobile internet media, television media and print media. Since 2015, the strategic cooperation with CCTV's children's channel has been upgraded and even succeeded in seizing the media high ground in the youth industry. At the same time, the rise of new media to seven Bohui increase the layout of the mobile Internet, and gradually improve the brand marketing strategy, in order to achieve the best brand communication effect. In addition, Seven Waves also integrate multi-superiority resources to build a diversified marketing model, shaping the brand's core values. Since June 2013, Seven Waves has joined hands with the "Free Lunch" charity project to provide young people with material and nutritional support. In September 2014, Seven Bohui Joint National Ministries to create China Youth Network Popular Science Base - "Youth House" and continue to carry out "Youth House into the campus" public welfare activities, help the healthy growth of young people. Through continuing to carry out various types of public welfare activities, Seven Waves gradually established a brand image of consumers actively responsible for social responsibility. In 2017, based on the brand positioning of "Youth Fashion Exclusive", Seven Waves merged with the international trend events and exclusively sponsored the WOD Youth Group China Finals, which not only enhanced the interaction between the brand and the target consumers, on the one hand, A comprehensive interpretation of the brand connotation, and strengthen consumer awareness of seven Bohui brand. The industry believes that a full range of three-dimensional communication matrix and diversified marketing model combination of strong and effectively promote the seven Bohui brand core values ​​and brand influence continuously improve. Enhance overall competitive edge of the brand and consolidate the benchmark of the industry In actively grafting superior resources and in-depth interpretation of the brand's connotation, Qi Bohui always keeps pace with the times under the co-ordination of President Chen Jinbo. In terms of business strategy and brand development strategy Continuous innovation and upgrading, by virtue of a strong overall competitiveness, continue to consolidate the status of adolescent exclusive product benchmarking brand. In recent years, the policy of second child has been fully liberalized and the market has gradually expanded. As the young parents after 80 and 90 have become the main consumers of products for adolescents, the consumption patterns in the market are gradually escalated. Faced with this market trend, in 2017, under the leadership of President Chen Jinbo, Qiwahui redefined the brand's role and fully opened up the three strategic upgrades of brands, products and terminals. Through brand-new brand positioning, trendy style, sports, life three series of innovative research and development, as well as to create a more consistent with the cutting-edge culture of the terminal image, seven wave-hui committed to creating exclusive youth fashion lifestyle, become the trend of young culture creators And influencers. This time short-listed "China's 500 most valuable brand", can be said to be seven wave in the field of young fashion affirmed the achievements made, but also the brand in the future development of an encouragement. In the youth shoes and apparel industry for many years of seven Bohui, will not rigidly adhere to the status quo, in the future, he will continue to shape the core values ​​of the brand, enrich the brand connotation, with a lasting brand vitality, innovative spirit of the times to promote youth fashion The healthy development of the industry.
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