On March 15th, a 3D interplanetary sci-fi animated series “Super Star Explorer†landed on the CCTV Children's Channel. From Monday to Friday, it broadcasted at 6:2 p.m. every day, and the ratings increased steadily. This anime piece was produced exclusively by Wenzhou's local children's clothing brand Bebe Yiyi, transforming the cultural industry from the traditional clothing industry and introducing its own original IP. “Bebeiyi†has taken a crucial step.
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China, the United States, South Korea and the three countries team together to create original luxury IP
"Little Star" describes a vibrant future universe. Star Detective Beckham accidentally crashed into the earth during the fierce battle to hunt down cosmic robbers. He met a small girl of humanity and lurked in the earth with the help of Xiaoyi. Investigate extraterrestrial fugitives from all parts of the universe hiding in the human world.
According to the relevant person in charge of Zhejiang Beibeiyiyi Culture and Technology Co., Ltd., the inspiration for "Xineng Xiaoxing" was inspired by a movie "Star Trek" that was accidentally seen by the 2015 creators. Her vast cosmic background, magnificent narratives and imaginations of immortality made her very shocked. So she created her own plan to create interstellar themes.
Star Trek Curvature Drives Spacecraft
In order to provide the audience with a better audio-visual experience, “Bebey†invited Eric Shaw, the two American Emmy winners and “Cat and Mouse†author, as the chief screenwriter; the first cartoon animation team of South Korea’s ratings has served as the previous creative idea; In terms of music scores, professional music composing and reputation awarding teams were also employed. "Every time we communicate with the scriptwriter Eric, we are all crossing the Pacific video link, sitting next to the translation, step by step to finalize the story outline, and then refined." The formation of the international team has greatly increased the time cost of production and communication costs, but " Bebe Yiyi "strives for excellence.
"Little Star" is the chief screenwriter of the American Emmy Award winner Eric Shaw. Another of his works "Cats and Rats" is a childhood memory of many people.
On January 27, 2017, “Super Star Exploration†was premiered at Jiangsu TV’s You Man Cartoon, with excellent production standards, a novel world view, a large number of science fiction elements, and ubiquitous positive energy and humanistic care. Lots of loyal fans. Afterwards, "Super Star Explorer" successively landed on TV media such as children of Wuhan, Hangzhou Children, Beijing Cool Kids, Hainanese Children, etc., and won the national ranking seventh in card cool children's channel ratings, and the nationwide ranking of excellent Man cartoon ratings. The eighth good result.
In September last year, animated cartoons launched on the mainstream new media video websites, such as Tencent Video, iQIYI, Mango TV, Youku Video, Potato Video, and LeTV, were also well received. It is reported that a well-known video site has also bid 30 million to purchase the "Super Power Star" all the drama.
Development of a cartoon children's wear and animation experience hall
"Bebeiyiyi" is a children's wear brand developed in Wenzhou, and it is also the first children's wear enterprise in China that has successfully listed the new three boards. In fact, it is not new for the traditional clothing industry to take on film and television IP. As early as before the arrival of the IP wave, there are many clothing brands that operate through the use of advertising implants and creating joint funds. However, unlike other brands, Bebe Yiyi did not choose to implant or graft film and television products simply by sponsoring and providing products. Instead, it created its own proprietary cartoon and cartoon image IP to create anime culture. Promote the traditional industry's marketing model, realize the cultural and creative transformation, and create a longer-term development path for the brand.
Uniqlo teamed up with Disney, Haishu Home and Oriental DreamWorks to reach strategic cooperation. Nowadays, the traditional apparel industry, which has become more and more traditional, has started cross-border cooperation. The anime IP Super Stars Exploration is the first cultural project produced by children's clothing enterprises in Lucheng District and landed on CCTV, which means a breakthrough in the transformation and diversification of the traditional clothing industry.
“Innovation is the only way for the transformation and development of traditional industries. It can be an industrial transformation and upgrading, or it can be product service innovation or marketing innovation.†Tang Liuxiong, Dean of Wenzhou Business School’s College of Adult Education, said that Beibei Yiyi explores the transformation and development of the traditional clothing industry with IP economy. Worthy of recognition. In the Internet environment, attractiveness and traffic are critical to the development of the company. A good IP can quickly attract the attention of target consumer groups and generate huge traffic. Need to cause thinking is that IP itself also needs marketing, in order to continue to have influence you need to carry out long-term operation and maintenance of IP.
The two forms of male protagonist Beckham, he is the cartoon “spokesperson†of “Bebeyâ€
Bebe Yiyi believes that whether it is children's clothing or culture, it is crucial to have excellent products and to create good works that children love. In the long run, the development of the brand can not be separated from the quality of support, can not be separated from the "artisan spirit" of excellence. Next, Bebe Yiyi will rely on the influence of “Xiaoneng Xiaoxing Exploration†to add animation and street fashion ideas to clothing and high standards to develop small star explorer series cartoon tide brand children's wear, and to enhance product image through IP. retail.
In addition, the company will also use the Internet as a medium to diversify and comprehensively develop the children's industry and open an animation experience hall. In addition, traditional entertainment products such as children's wear, children's products, stationery, daily necessities, toys, accessories, etc. have also been developed in the original “Beiyiyi†brand stores. Anime products meet the consumer needs of children's one-stop shop, shopping and experience, and truly create a fun and free and healthy growth environment for children.
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