In this exhibition, China is undoubtedly the largest overseas pavilion. There are 94 companies participating in the exhibition, including Shenghong, Hengli, Xiamen Xianglu and other well-known enterprises, which bring a variety of high-quality yarn, chemical fiber, fabrics, etc. products, to show the charm of Chinese manufacturing.
Going to the clothing market in Seoul, you must go to Dongdaemun, but this year's Dongdaemun population has decreased significantly compared to the bustling crowds of previous years. Due to the influence of "Sade", the political and economic relations between China and South Korea fell into a trough, and the number of Chinese going to South Korea was significantly reduced. Despite all the difficulties, the exchanges between the civil and industrial circles of China and South Korea have not stopped. On August 24, the 25th anniversary of the establishment of diplomatic relations between China and South Korea, Xi Jinping and South Korean President Wen Zaiyi exchanged congratulatory messages to celebrate the 25th anniversary of the establishment of diplomatic relations between China and South Korea. The two sides look forward to properly handling differences and promoting the healthy and stable development of bilateral relations.
The annual Preview in SEOUL 2017 (hereinafter referred to as PIS) was opened on August 28th at the COEX Convention and Exhibition Center in Seoul. The reporter of "Textile and Apparel Weekly" was invited by the organizer of the exhibition to visit the exhibition site again.
According to the Korea International Trade Industry Ministry data show that this year, South Korea into the overall exports showing growth, May import and export data showing double-digit growth, but the growth in textile exports was negative. For Chinese and Korean merchants engaged in textile trade, the influence of “Sade†is limited, and the exchanges between the textile industry of the two countries have been very frequent. In the interview, many Koreans also clearly expressed their opposition to the US deployment of “Sade†in South Korea. It is hoped that the two governments will remove obstacles as soon as possible, restore relations between the two countries, strengthen cooperation in the textile industry, and jointly face the world market.
The annual PIS exhibition is the most important exhibition in the Korean textile industry. The PIS exhibition started in 2000. This year is the 18th. A total of 388 companies from Korea and overseas participated in the exhibition. The number of exhibitors and the exhibition area reached a record high. There are 94 exhibitors from Chinese companies, including Shenghong, Hengli and Xiamen Xianglu. Originally thought that Chinese companies will be more difficult to exhibit at the exhibition. "I didn't expect that Chinese exhibitors have not reduced, and there are still many." Ms. Du Mushan, who is responsible for the recruitment of Chinese companies and the organization of buyers, told reporters.
At the opening ceremony, a deputy minister of the Korea Ministry of Industry, Trade and Industry and the president of the Korea Fiber Industry Association, Cheng Haohe, attended the event and took photos with guests at home and abroad. What is striking is that in the group photo, everyone raises their clenched fists and cheers together, hoping to work hard to revitalize the textile industry.
The theme of this year's exhibition is “ReMix#ReSetâ€. According to the organizer, the fourth industrial revolution has attracted attention this year. This theme means the fourth industrial revolution and the cross-border integration of industries, and constantly open up new fields. This exhibition follows the development of the industrial revolution and shows people the new prospects of the textile industry.
Chinese manufacturing is favored
China is undoubtedly the largest overseas pavilion. The company has brought a variety of high-quality yarns, chemical fibers, fabrics and other products to showcase the charm of Chinese manufacturing. In addition to exhibitors, many designers and buyers of textile and apparel companies form a buyer group and look forward to finding the products they need at the show.
Shenghong Technology Co., Ltd. is a Chinese company that has never been absent from the exhibition. It is also the largest booth area among all Chinese companies. The booth is decorated with red borders. The characters of “Shenghong Shares†are very eye-catching. The newly appointed Minister of Foreign Trade, Xiaoyun Yun, has not had a good rest since this year and has been exhibiting continuously throughout the world. After arriving in Korea, I visited the customer and he appeared at the exhibition site the second day of the exhibition. As the largest export market of Shenghong, South Korea’s emphasis on the company is self-evident. Xiaoyun Long said: “We are not afraid to relax at all.â€
The outsiders only saw his plane flying to the plane and running around the world. Although he ran many places, he rarely had time to travel to local attractions. He was full of customers, and he admitted that the hard work was only known to him. The diligent hard work has allowed Shenghong to taste the sweetness. The market share of the products in Korea has been continuously improved, and the Chinese chemical fiber enterprises exporting to South Korea are very envious. During the interview, from time to time, customers came to say hello. He communicated with the other side in English proficiently. The smile on his face gave a sense of trust. Jin Yunlong said, "The ability to keep improving is the most important thing to have differentiated products."
Shenghong has always been adhering to the "innovative fiber technology" concept. Its many types of differentiated and green products are popular in the Korean market. Their ultra-high-elastic DTY can replace spandex , and cationic microfiber is also the industry's leading product. He also acknowledged that the trend of the industry's shift to Southeast Asia has become more apparent, and the growth of traditional products in the Korean market is limited, so new products must be used to open new markets. According to Jin Yunlong, Sheng Hong is investigating Southeast Asia to prepare for the future overseas layout.
Shandong Ruyi Group cotton this also appeared on the show in 2015, once wishful special booth exhibition debut, and since then, wishful accelerated the pace of expansion of the Korean market. This time, exhibiting again, it also shows the determination to be optimistic about the Korean market. Zhou Yanmin, director of the company's marketing, told the reporter that Ruyi Group had just held the celebration of the company's 45th anniversary. It was a pity that she could not participate because of the conflict with the exhibition. Taking out the mobile phone, she showed the reporter a photo of the company's celebration and told the reporter that the new building on the photo is about to become the national spinning engineering technology research center, the national enterprise technology center, the national industrial design center and the technology fashion center. In her words, her face showed a proud look.
According to Zhou Yanmin, this exhibition has brought color spinning and towel products. The reporter saw that the fabrics with residual snow and bamboo effect woven by the color spinning yarn attracted the guests from time to time. In addition, the towel products produced by the Ruyi Xinjiang plant are also very eye-catching. Zhou Yanmin said that although he did not come last year, Ruyi has already had many Korean customers and has a high reputation in the Korean market.
Xiamen Xianglu Chemical Fiber Co., Ltd. is a powerhouse of China's chemical fiber industry, due to the large pool of talent, known as the "chemical fiber industry Whampoa Military Academy." The company has also been doing the Korean market. However, due to anti-dumping in the past few years, it did not take the initiative to respond. It once left the Korean market. Now that anti-dumping has expired, Xianglu has returned to the exhibition. Account manager Chen Kaijie said that the company is a top-ranking chemical fiber company in China. Since it did not actively respond to anti-dumping, it has affected the company's Korean market. Now that the difficult period has passed, the company is looking forward to making a difference in the Korean market with its high quality products. During the exhibition, some new intent customers have established contacts.
Hengli Chemical Fiber is the first Chinese chemical fiber enterprise to open up the Korean market. At this exhibition, the company deliberately made a prominent position in the booth of the “Fortune World Top 500 this year, Hengli Group ranked 268thâ€. Gao Hongbin, a salesman of the company, said that for the Korean market, the company will have new products every time it exhibits. For example, the full-dull cool silk cotton is an upgraded version of the previous generation of cool silk cotton. Compared with the ordinary cool silk cotton products, the uniformity of color absorption is improved, the whitening phenomenon is avoided, the core sheath is eliminated, the cotton particles are eliminated, and the flatness of the cloth surface is improved. Imitation adhesive products based on semi-gloss imitation memory fabric on enhanced skinny and sensual, feel more delicate, more soft and shiny. High Hongbin believes that the Korean market is not good this year as a whole, the company is also increasing development of functional products, with high-quality new products to stabilize the Korean market.
Haicheng City Chang Sheng Jiaheng Textile Co., Ltd. are specialized in denim business, and has been doing business in Korea for many years, this is the first time to attend the show, the whole show to do denim handful of enterprises, the customer also flocked to the booth. Hou Yi, the company's business manager, said that there are many types of products in Korea, and there are not many denim fabrics on display. This also provides opportunities for the company to expand its market. It can understand the market conditions and fashion trends through the exhibition, which is beneficial to the company's future development.
Hubei Essence Textile Group Jingjia Textile Co., Ltd. is a professional manufacturer of hemp yarns and fabrics. It is not only famous in China, but also mentions Hubei essence in the Korean market. Chen Qianmei, head of the company's booth, said that Koreans prefer hemp products and have traditionally applied them to special occasions, but they have already expanded into fashion and home textiles. Due to the high quality of the company's products, the market share in the Korean linen market is 40%. Every time the exhibitor, the company will adjust the product according to the market conditions, keep up with the market trend and win the favor of customers.
The exhibition of a lot of enterprises in Shaoxing, according to the reporter, has been impacted national environmental inspection, some companies to temporarily suspend production; on the other hand Shaoxing companies also have to expand overseas markets. Shaoxing Keqiao Diru Textile Co., Ltd. is a textile trading company specializing in Korean export business. General Manager Gao Zhenyu went to college with a major in Korean, and later started his own business in Korea. When people think that the Korean market is not very good, Gao Zhenyu believes that market development is artificial, although the market is not prosperous, but high-quality products, honest transactions can always guarantee business. "We don't want to be big, but we want to be fine." He is confident in the Korean market.
Buyers aim at high-end fabrics
Guisi·Chen Fashion Design (Shanghai) Co., Ltd. is a brand-name enterprise specializing in high-level customization. Most of its customers are politicians and fashion people. Due to high customer requirements, high-end fabrics must be used. In the view of the flower designer Wang Juan, the custom-made clothing is very high-grade, and the fabric must also be high-grade. Due to the large number of domestic imitation fabrics, we went to the Korean exhibition to find new fabrics. After a few days of visits, there are already some fabrics that are more desirable. She hopes that more fine fabrics will appear in the exhibition.
Yang Tao is a designer of the brand of Shandong Shulang Garment Co., Ltd. As a fashion designer, he knows that customers have higher and higher requirements for fabrics, in addition to being comfortable and beautiful, it is also convenient to take care of. He chose the focus of the fabric at the show. Some eventually choose to feel comfortable, but also the current popular blended fabrics like polyester, as well as a new type of lace fabric. He believes that Korean fabrics can always lead the trend in color, and a lot of information is learned through the exhibition, which is very helpful for the next season's development work.
Korean companies focus on high technology
Among the 388 exhibiting companies, there are 257 Korean companies, Hyosung, Kolon Fashion Mtaterial and many designer brands. Korean exhibitors are mostly high-tech functional fabrics, wearable garments, new materials and eco-friendly fabrics.
Young Textile's ultra-lightweight, high-strength nylon materials, Onechang Material's ultra-light nylon materials, and Texland & Nexco's functional safety materials are all new.
Among the green products, RAPHILA showcased the raw silk and fabric for polypropylene garments, KayJune's full range of organic cotton international certified products, Hanwon Ms leather substitute materials, and DTI International's green biodegradable fibers. Very impressed.
In this exhibition, the wearable products exhibition area, electronic positioning, sensor detection, Internet design, virtual reality, 3D vision, lED display, textile electronic touch and other high-tech technologies have been opened up for people's lives through the integration of textiles and clothing. The new vision shows the wide range of uses of wearable products in the fields of safety, sports, automotive, and entertainment.
In order to highlight the fashion of the exhibition, the organizer also added a designer brand fashion pavilion, and more than 50 Korean designer brands participated in the exhibition. A number of seminars were held during the show and 12 fashion shows were held to provide buyers and buyers with the latest fashion information.
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