Particle Fever ----- Liberate Nature with Experimental Spirit

Particle Fever, which has been in public view for two years, has become a favorite for many sports fans, but few people can summarize it in one sentence. After all, the spirit of innovation is deeply rooted in the brand's genes. Compared to other sports brands, Particle Fever doesn't blindly follow the trend of the masses, but it has a low-key but sometimes "surprising" move. For example, the brand's first viral single product: "Instinct without leggings" legging.

In July of this year, Particle Fever was invited by Lane Crawford to cooperate with the International Wool Bureau Woolmark to launch a series of capsules to explore the infinite possibilities of Merino wool. When it comes to wool, it may be difficult to associate it with sportswear because it is not good enough to handle it, not to mention the sportswear that suits spring and summer.

But what Particle Fever has always been doing is bringing the texture of high fashion to the design and presenting it in a functional and professional way. This is to try to make it interesting for the buyer to wear it. Professional to fitness. So what we finally saw was a striped wool-baseball jacket stitched from a mesh cloth, a Parker windbreaker that could be incorporated into a backpack, shorts that were embedded in boxer briefs, and a sportswear made of wool. All series are soft and comfortable touch, all seasons, and the production process meets the requirements of environmental protection and sustainable development.

In August of this year, Particle Fever and LYCRA launched a limited-edition summer gift box that includes separate swimwear, swimming caps, and storage bags using LYCRA Black Technology. Lightweight and smooth LYCRA® XTRA LIFETM fiber, with excellent stretch resilience, ensures the wearer can move freely during each movement. And it is strong against chlorine, without fear of high salinity salt water soaking and UV erosion, so that swimwear lasting as new. At the same time, LYCRA® BEAUTY fiber enhances the shaping effect of swimwear and interprets “beauty”.

Particle Fever also organized an extremely mysterious PF minority sport team: How many people are there in this team? How to join? Who is the current core member? In the end, the niche is a key word, or is the movement a stepping stone to join? These questions have not been answered so far, retaining the low-key and mysterious style that PF has always maintained. The currently known members of the public only won Yan Weihao, the gold medal in the first sandboard world championship in Asian history. On CCTV, Zhang Jike and Liu Guoliang played against each other. After that, why did they go back to the university? This “different to the world” looks exactly the same as the PF. It is said that in October of this year, the second member of the Xiaozhong Sports Team will be unveiled. Perhaps we will then use this to guess the criteria for selecting members.

There are many sports brands at home and abroad, but most of them are chicken soup-style marketing strategies: challenging the limits, breaking through the self, and so on. Nowadays, young people can be said to grow up under the Internet's immersions, and are familiar with this kind of routine. Young people seem to carelessly “buy, buy, buy,” but in fact their hearts are, to a certain extent, an intensification of self-identity. And Particle Fever, whether it is a mirror of the end of the creative video, "naked" experience and seconds dry technology, both for sports enthusiasts enjoy. And PF combines the characteristics of professional fashion with the image of sportswear they aspire to - breaking the tradition, liberating nature, and integrating the movement into everyday life.