From October 21st to 24th, the 8th China (Shaoxing) International Textile Expo was held in Keqiao, Shaoxing County, Zhejiang Province, China. The textile fair attracted the attention of buyers from Europe, Japan, South Korea and Africa. The textile manufacturers who came to the exhibition all had the opportunity to show themselves to the world.
According to the Beijing Business Daily, at the same time, the second China Textile and Apparel Brand Impact Media Awards Ceremony, the textile industry elites such as the manufacturers and professional markets have put forward the next development strategy and compete for the core competitiveness of the international market. ——Create an internationally renowned private label.
“Shaoxing should use the platform of the textile expo to give play to the brand advantage of China Textile City and the advantages of the textile industry cluster, and strengthen international and domestic cooperation.†Zhang Jinru, deputy secretary of the Shaoxing Municipal Party Committee and mayor, said that the exhibition aims to strengthen the textile industry. To enhance market competitiveness, we want to build Shaoxing into an “international textile capitalâ€.
Since its inception in 1999, China International Textile Expo has not only improved Shaoxing's international influence, but also promoted the rapid development of the textile industry, but also brought substantial economic benefits. In 2006, the turnover of the 7th Textile Expo reached 2.75 billion yuan. Shaoxing took the opportunity of hosting the "Textile Expo" to further build an international textile trade city, textile technology research and development platform and textile manufacturing base, making it a veritable "international textile capital" and laying the Shaoxing textile industry among the national counterparts. The status of "Big Brother".
According to reports, this year's textile expo has a total of 1,229 booths, the exhibition area of ​​30,000 square meters, divided into five major exhibition areas of textile machinery, fabrics, home textiles, clothing and accessories. Compared with the previous session, the exhibition area of ​​this year's textile expo will increase by 25% and the booth will increase by 50%. Nearly 500 domestic and foreign companies participated in the exhibition, and more than 3,190 professional buyers from 23 countries and regions attended the conference.
To build a brand, it is urgent to upgrade the grade. The vice chairman of the China Council for the Promotion of International Trade, Zhejiang Branch, and the vice chairman of the China Chamber of Commerce, Zhejiang Chamber of Commerce, Tie Construction, said during the participation in this textile expo, the most obvious difference this year is that he On the podium of the opening ceremony of the textile expo, I saw a lot of white-skinned and black-skinned faces on the VIP seats, more than in previous sessions. He said, "This shows that the international status of the textile expo is gradually improving."
Iron Construction believes that the textile industry is the “mother industry†of Shaoxing County, and the Shaoxing Textile Expo is also based on the Shaoxing textile industry and China Textile City, Asia's largest textile distribution center. Therefore, it is crucial to better develop and upgrade the Shaoxing textile industry and improve and expand the status and influence of Shaoxing textile industry in the international industry. Although Shaoxing's textile products already have a certain proportion of high-end products, the ratio is still very low, probably only about 1/3, and 2/3 is still a medium-to-low-end product, which has a lot of room for improvement. Shaoxing Textile Fair can promote the popularity and influence of Shaoxing Textile Expo in the international industry by improving the grade and reputation of Shaoxing textiles and garments in the international market.
The media award evokes the concept of corporate brand. On the afternoon of October 21st, the “Influence·China†media selection award was selected by the platform of the textile expo, and the most influential professional market, the most influential textile capital, and the most fashionable influence were selected. Awards such as clothing brands. Among them, seven wolves, Persten, Red Bean, Northeast Tiger and other purely domestic brands have stood out in the clothing brand.
The organizer said that the award-winning textile capitals such as Shaoxing, Humen, Binzhou, etc.; professional markets such as China Textile City, Humen Fumin Fashion City, Beijing Bairong World Trade Mall, etc. are all famous cities, markets and brands that radiate across the country. Their international competitiveness is also increasing day by day. In the future selection, the international competitiveness of their comprehensive selection will gradually transform into a more important reference index. "The purpose of our awards is to further awaken the entrepreneur's brand concept." The person in charge said, "In the competition with international counterparts, it is difficult to gain their trust without a brand image."
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