Under Armour was founded in 1996 by Kevin Plank, who was once the captain of the U.S. football team at the University of Maryland. He used the fast-drying, sweat-thirsty, retractable sportswear as the initial target product, designed to keep athletes cool while exercising. It is dry, light, and performs better. From the beginning, UnderArmour has gradually developed into an innovative sports brand, providing functional equipment and accessories suitable for both men and women activists and young athletes. Under Armour is the sportswear and accessories company of the United States and the second largest sports brand in the United States. .
The 2017 Consumer Electronics Show (CES) was held in Las Vegas on January 5. Many technology companies have joined this event. Under Armour, a sports brand, also participated and attracted many curious eyes.
Kevin Plank, the founder, came to the scene. He told the world that the uniqueness of Under Armour lies in thinking and solving problems for athletes, not just selling products. As an athlete, he always insists on developing products from the perspective of the athlete. He is the best spokesperson.
The old friend Philippine Fish also came to the CES site to tell everyone about UA in his eyes and his views on technology.
The UA contracted athletes were even more pleasantly surprised and shared their experiences with the audience, vividly interpreting the wonderful combination of technology and sports – “REST. WIN. REPEAT. â€
At the conference, UA officially released a revolutionary new sleep and recovery system. Healthy bodybuilding is created by ingesting nutrients and exercise, and adequate rest to restore and bring about better training, which is the importance of sleep. UA, who has always been committed to providing a better exercise experience, certainly understands this and brings the first athlete-restored pajamas.
This recoverable sleepwear features a bio-ceramic technology product used and validated by TB12. Special bio-ceramic particles can absorb infrared waves emitted by the body, reflect far-infrared waves, help improve the quality of sleep while helping the body to recover faster, and to ensure that the pajamas to a maximum comfortable fit.
Famous football player and UA spokesperson Tom Brady also participated in the development of this pajama. He thinks sleep is a very important part of daily training. With the new UA Athlete Recovery Pajamas, Brady and UA hope to provide all athletes with off-site support that maximizes the performance of the stadium.
Along with the Restoration Pajamas, there are the latest UA Record Equipped smart running shoes - UA SpeedForm Gemini 3 RE, UA SpeedForm Velociti RE and UA SpeedForm Europa RE - to provide runners with digital tools for how to recover and achieve good performance. It can closely track any information related to your body and clearly inform you if your current physical condition is ready for running.
The jump test measures muscle fatigue and recovery rates, giving you a better idea of ​​the intensity of training you can adapt to. The shoe-inlaid chip can track, store, and analyze training data in real time. During the running process, the trainer does not need to carry a mobile phone. The cycle is five workouts. It will automatically acquire and store data. The data tracking will be more convenient and will not affect your training results. At the same time, runners can also avoid the hassle of charging. The battery power of the chip is even longer than the life of the shoe.
No need to pursue high-intensity training
UA offers you recovery smart running shoes
Bring a smart and effective running experience
The combination of state-of-the-art recovery pajamas and running shoes is bound to set off a revolution in the sports experience that will become a must-attend product for you. The UA athletes' recovery pajamas will be officially released in mid-March 2017. The new smart running shoes will also be officially released in mid-February and are ready to welcome the UA technology frenzy!
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