“As a home designer, we must first consider the practicality of design, because practicality is the greatest beauty. Artisticity is actually an extension of practicality. Practicality teaches us to 'make a reasoned design', and art is let us' Make a meaningful design. As an entrepreneur, I feel that entrepreneurship requires a passionate, dreaming, and daring person to practice with innovative ideas and self-burning courage." The opening remarks of Wu Wei, the founder and chief designer of the board, made people shine.
Wu Wei is a new species that is born and born
In the exhibition hall of more than 600 square meters in Milan, we saw Wu Wei, long hair rolled up, quite a lot of old Dick cowboys. Wu Wei is born to be a new species that has been "integrated." Born in 66 years, ancestral home in Shanghai, parents are supporting the generation of Xinjiang. Wu Wei was born in Xinjiang, Uighur and Kazakh. In the burning years, Wu Wei lived a very simple life. When he was a child, he even really thought that "the red scarf is dyed with blood by the revolutionary martyrs." Xinjiang, which is sparsely populated and beautiful, has activated Wu Wei’s ability to reflect on beauty, while at the same time cultivating his lonely and unyielding heart. His university is an interior design professional and likes photography. Wu Wei said that the most beautiful but nature, photography is to talk to nature. Design is often a beautiful translation and reproduction process.
After a brief exchange, you will be amazed at the fact that this entrepreneurial entrepreneur who has a refined temperament has such a clear business model, product positioning, innovative ideas, and can find his own business in the fierce wall decoration materials market. The development direction and product innovation, this kind of maker fund is born in his bones.
Wu Wei, founder and chief designer of Lankla Fast Wall Panel, the founder of Shanghai Yuntu Design Institute, an outstanding representative of China's home visual marketing and original design. For 26 years, he has been engaged in space design, home brand operation, and R&D and design of home textiles such as cloth spinning, flooring, furniture, wallboard, etc., which is rarely mastered in China from conceptual design, engineering technology, material technology, finished product packaging, terminal experience, and environmentally friendly recycling products. Innovative design of the designer of the entire life cycle resources synergy. In 2014, during his tenure as a product design consultant for the icon group, the home design work: “People, Nature, and Inclusion†was awarded the “Chinese Art Award†for the “Design for China·The 6th National Environmental Art Design Exhibitionâ€. . In the same year, he was awarded the “2014 China Designer (Home Furnishing Industry) Designer of the Yearâ€.
After 5 years of painstaking research and development, Wu Wei took the eight series of products of Lankla's quick-installed wallboard to shine. Lankla is the first company to propose “quick wall panels†in the country. The two features that it brings to the user are “fast†and “changeâ€. The wall decoration can be completed in 24 hours. The products of different materials, different colors, different styles and different specifications can be selected among the eight series of products. Any combination of combinations, easy to get DIY wall decoration, at the same time, the wall decoration style can be changed at any time, want to change. To this end, Lankla's own brand positioning is: "We do not sell single items, we only provide wall decoration solutions."
(Photo: Lankla quick wall panel first show 2016 Guangzhou Construction Expo)
Subverting the traditional model of the wallboard industry for the user
For a long time, the process of the home improvement industry itself is very complicated, especially the popular customized products have long cycle times and high prices. With the rise of the current “new star human†90-year consumer groups, they have a pursuit of fashion and individuality. Your own understanding, tailor-made, DIY, do your own home, this is just a part of their desire, and let your home quickly, convenient, anytime, anywhere, "replace the value", and allow users It can be involved in the design, and this sense of participation and experience is crucial to the user. These pain points are repeatedly communicated, communicated, and collided with the user. To this end, Wu Wei team decided to resolutely not fight the main material in product research and development, but to combine people's living habits, to simulate the user's life scene, improve the user's life experience in research and development, to solve the user's pain points, this It is the core part.
At first, the home improvement products were industrialized, standardized, and modularized. Most people think that this is a false proposition, which is simply impossible to achieve. In this regard, Wu Wei believes that “the existence is reasonable. Throughout other industries, industries such as electronics and real estate have begun to develop towards integration and standardization. For wall decoration materials, it is also a suitable time to pass. Combining user consumption habits and changes in the perception of the entire product, subverting the traditional wall decoration methods and methods." Wu Wei said: "The ability to describe the human body's physiological response is called experience, can guide the human body's psychological experience called experience. The user's superior experience and experience is the brand concept and design source of Lankla's quick-installed wallboard, and the combination of industrialization and personalization is Lankla's philosophical innovation."
In the production of products, Lankla has created a modular production model, which is also the first in the domestic home field. The so-called modular production means that in the production of wallboards, the method of production according to height and width is abandoned, but the wallboard templates of different colors, styles, materials and specifications are industrially produced. When purchasing, consumers can choose different modules according to their own style and preferences. The materials and specifications can be mixed and supported for disassembly. It can be completed in 24 hours. Once you don't like it, you can change it at any time, or even reuse it. .
Wu Wei said: "I am a designer. I want to be a platform that can provide services for designers. The core function of this platform is to provide designers with materials and tools for space design creativity. These materials and tools are industrialized. The modules produced, modules of different materials, different colors, different styles and different specifications can be combined according to the creative needs, and the assembly is quick and even can be changed and adjusted in time. There is a feeling experience of playing Rubik's Cube and playing the jigsaw puzzle. Or users have a broader creative space. So we provide a wall decoration solution. Lankla fast wall panel is the first work of the cloud design agency, and the first design industrialization of the cloud design agency. Brand. Cloud graphic design is a home product research and development organization. In the future, we will combine the industrialization and individualization perfectly, and implement the supply-side structural reform of China's home furnishing industry with the system innovation of philosophy, art and science."
(Photo: Lankla Express Wall Panel 2016 Guangzhou Construction Expo Exhibition Hall)
Any combination of the eight series changes for the user
Although it guarantees "fast", but also to ensure its "beauty" and "change", this is the problem that Wu Wei, a senior designer, has to solve. At present, Lankla has launched the “Eight Series†products of “Color Cube, Zuncu, Cloud Cube, Stone Cube, Magic Cube, Product Cube, Qiao Cube, Wood Cubeâ€. The gradient color combination and jumping color combination can be satisfied. The different needs of consumers create an ever-changing sense of space.
(Photo: Lankla Fast Wall Panel·Color Cube Series 2016 Guangzhou Construction Expo Reality)
Supporting Lancrac wall panels can be quickly "fast" and "change" is its exclusive invention of the building block type of assembly, the product through the design of the surrounding double-layer gutter structure, snap-fit ​​and convenient installation method, so that the product can be customized according to the needs In the splicing, the connection portion of the upper and lower gutter structures is adjusted to achieve a three-dimensional concave and convex expression effect. Different product combinations are arranged differently, and the upper and lower gutter structures are connected differently to meet the individualized decorative requirements, so that the installation process is simple, no noise, no pollution.
Although Beijing Lankla Building Materials Co., Ltd. has just been established in 2015, its fast-packing concept and business model have been well received by distributors and investors, and it has been hailed as “2016 China's most innovative investment brand in Chinaâ€.
Editor in charge: Liu Bing
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