LOVSONEVE falls in love with Eve's luxurious thin underwear debut, attack Shenzhen underwear show

Falling in love with Eve (Hong Kong) International Holdings Corporation is a professional health underwear company integrating R&D, production and marketing, focusing on the R&D and production of healthy and comfortable underwear.

Luxury underwear as the new flagship brand in love with Eve, focused on the development of ultra-thin underwear, is committed to defining new standards for ultra-thin cup, opening a new era of women's comfort and ultra-thin sexy.

Driven by health needs, ultra-thin

Although China's underwear market is currently in a saturated state, the market potential is still huge. Women's underwear consumption concept has been from the previous shame, wear and wear, the big deal is to pick a good-looking, developed into the current emphasis on functional concepts. The rimless bra and adjustable bra on the market is a very good performance.

However, with the increase in the incidence of breast diseases in recent years, women's requirements for selection of underwear also increase these factors of health and comfort.

Luxurious underwear is to introduce a healthy and comfortable ultra-thin products.

Different from the traditional tightness, binding, and air-tightness of traditional underwear, luxury extra-thin-cup underwear follows the concept of ultra-thin and healthy dressing, combined with ultra-thin features and intelligent soft care, butterfly squat, seamless back and other means. Subvert the oppression and restraint of traditional underwear, and create a thin, pressure-free health underwear that makes the breast more comfortable and comfortable, lifts the feeling of oppression, and gives the breast enough free breathing space.

New operating model, O2O combines online and offline

The development trend of today's market is dominated by the needs of consumers, and products that can satisfy consumers have a way out.

In order to bring the most extreme and comfortable consumer experience to female friends, the luxury department has enabled the current popular O2O operating model, using the advantages of the Internet, the offline entity to join in, and the online auxiliary configuration marketing model to drive consumer consumption. Maximize the consumer experience while fully tapping offline resources to bring large-scale, high-viscosity users to the brand.

Breaking the order system, stocking is king

On the other hand, in order to solve the problem of inventory pressure on agents, luxury has broken the traditional ordering system, established a new stocking mode, ensured monthly production volume, provided sufficient supplies, and made preparations to handle the pressure of goods and reversed the benefits of customers. situation.

The world's largest professional lingerie exhibition

To this year's SIUF2016's China (Shenzhen) Lingerie Exhibition, the exhibition area exceeded 73,000m2, becoming the largest professional lingerie exhibition in the world.

According to statistics, the exhibition brought together more than 800 brand exhibitors to allow exhibitors to enjoy a more extensive exhibition experience.

It is also believed that this luxury brand will definitely offer a wonderful ultra-thin event for the majority of exhibitors. Let us look forward to it. On May 5, we will meet in Shenzhen!