Chinese garments meet the challenge of the new normal economy

Under the background of the “new normal” economic slowdown, in the past year, China’s textile and garment industry has both a “new outfit” of Hua Guang and a “double 11” carnival, and has also exposed weak market demand and overall cost pressures. Channel expansion and extensive operations and other common issues. Relying on the early circus-style expansion of channels and the development model of raising profit levels through price increases, the Chinese garment industry has entered a new period of change.

The shift and adjustment of the growth rate of China's garment industry is essentially the conversion and continuity of growth drivers. We must have a clear and correct understanding of this. In order to return to the heart of the products and services themselves, garment companies must have the tenacity of focusing on the main business and being loyal to quality, and highlight the new competitiveness with innovative adjustments from a global perspective and an Internet perspective. "China's clothing can only be fully effective in every detail in order to become a strong player in the global ecological chain of apparel, so as to ensure the brand's long-term success.

The competition between enterprises is no longer merely a competition of products, services, channels, marketing, etc., but a competition for the ability to grasp information. Whoever can grasp the psychology of consumers, grasp the development trend of the market, and conduct the quickest response, will win the future. Qualified large companies should adapt to the changes in the diversified and individualized market, analyze in depth the changes in consumer demand with big data analysis, take product as the center, innovate the brand system, innovate in business models, and create a full-service chain and full process. The service companies and service brands will create new value growth points and increase brand value.

In fact, the trend of economic globalization provides an appropriate entry point for the reorientation of the international culture and international status of the apparel industry in China, creating the conditions for “going global” to participate in international market competition. Bosideng's internationalized layout will have innovative ideas and measures. Based on the continued expansion of the UK market, this year the company will participate in the Expo Milano, Italy, to enhance the integration of East and West clothing culture concepts, and will cut into the Italian market with the right timing and manner. Chinese apparel brands have gained more recognition in the European market. He also optimistic that the domestic market will rise steadily, saying that the multi-sectoral, multi-level, and diversified domestic demand market potential will be further released along with the development of the urban and rural economy and will provide a broader stage for the Chinese garment industry.