GOELIA Goliath wins Jingdong's "Best Partner" title

If you want to use a word to express the feelings of mutual experience and common growth among partners, no word is more appropriate than “driving together”. At the first Jingdong First Open Platform Partner Conference held in 2013, Jingdong took This award for the highest honor of the partners, "The same boat award," was awarded to GOELIA's start-up company, the Guangzhou Laifeng Fashion Co., Ltd. (hereinafter referred to as "Gefeng Fashion"). Jingdong hopes to use this form to express its full recognition and trust for GOELIA.

GOELIA Geelia Jingdong flagship store

With the development of the Internet, the trend of the traditional enterprise e-commerce is irreversible. As a women's apparel brand that has successfully operated offline, GOELIA has not missed this wave and gradually built an online distribution channel across Tmall, Taobao, JD, Intime, Vipshop and QQ Mall. Service Platform.
In GOELIA's general manager Elia’s e-commerce, the so-called “e-commerce” and “electricity” are the means. “Business” is the essence. Whether online or offline, it is only a sales channel. The nature of product competition must be Based on quality, consumer experience is the standard. Under the guidance of this philosophy, GOELIA has always been known for its fine fabrics and exquisite workmanship, while the “small g” brand for online sales that focuses on young fashion brands is created for young women aged 22-28. The style of clothing, the accurate grasp of the international trend, and the quick response to the Internet have won the women's favorite. In less than two years, its turnover from 70 million to 350 million, while breaking the traditional companies involved in e-commerce can not achieve profitable growth, can achieve growth can not guarantee a vicious circle of profit, with profit and growth The results have brought confidence to traditional businesses.
"There are two ways to build an Internet brand. One is to understand human nature and to create manufacturing requirements rather than to satisfy demand. The second is the process path, namely, market segmentation, target market selection, self-positioning, and integrated communication," said Liu Shichao. From May 2012, on the Internet, Gloria established her own search engine, conducted precise marketing on the forums, and interacted with multiple brands on Weibo. In 2012, they planned a “New York trip” event with more than 200,000 person-times and created a record of sales of 10 million. In the 2012 “double eleven” campaign, Gloria rose from the 20th place in 2011 to the 7th place in the women’s category, setting a total sales record of 40 million records for each platform, and sales increased by 6 compared to the previous year. 7 times, the customer price is greater than 500 yuan.
Focusing on cultivating talents and building a combat team have always been an important part of GOELIA’s development of e-commerce. Liu Shichao’s management philosophy of “service-oriented” and “based on happiness” has been infiltrated into employee management. At all levels, currently there are nearly 200 people in the Goliadian e-commerce team, with per capita sales increasing by 30% annually. His management philosophy penetration was also directly reflected in the consumer experience. GOELIA's employees conveyed their happiness to consumers. Consumers who purchased GOELIA on the website will have a feeling that It is GOELIA Golia service is particularly good.
Today, GOELIA Goliah has formed an upward trend both online and offline, and her brand status has become more and more stable. With the gradual expansion of her brand influence, GOELIA Golia has already begun her goal of becoming an international women's brand.
GOELIA Goliath Jingdong flagship store website: http://goelia.jd.com/ , here to share the GOELIA Goliath "Global Tour" fashion lifestyle inspiration, feel GOELIA Goliah passed a happy shopping experience!