Jade market price crazy crazy

In recent years, astronomical “stones” at many jewelry auctions have been particularly frenzied, involving hundreds of thousands, millions, or even tens of millions. This almost became a piece of film “Crazy Stone” that triggered countless jokes worth 8 million yuan. The reality of the emperor's astronomical "replica" is embarrassing. Emerald, this seemingly "inconceivable" but is sweeping the country's "high price stone", and some just 1 gram worth tens of thousands of dollars or even several million dollars. Why can a stone be so "crazy"? Is there a secret behind the value-added city? Recently, the author launched a visit to the jadeite market in order to reveal the mysterious veil behind the astronomical jade.

The stone is really crazy tens of thousands of "into the jade shop stroll around, the price tag on the zero line into a line, see the brain should be oxygen-deficient!" Ms. Niu said after a shopping mall in Chongqing, after a large emerald counter.

Trouble-free gold Sheng Shiyu, gold priceless jade is priceless.

In an emerald counter in a hypermarket in Shanghai, an emerald jewelry is generally priced at up to 30,000 yuan after 50% discount. For an emerald pendant that is said to have a "story," the salesperson would open up more than 100,000 yuan. Part of the beautifully decorated jadeite franchise stores, jade jewelry and ornaments with prices of several hundred thousand yuan and several million yuan are also found everywhere.

Jade, as the "King of Jade", has seen an astonishing price increase in recent years. Not only did many ordinary citizens fail to understand, some people in the industry even said "too crazy."

Some seemingly inconspicuous jade necklaces, bracelets or pendants and other accessories, after the discount is still priced at tens of thousands, so that many consumers have come to the fore.

According to relevant industry sources, some high-end jadeite have an annual average price increase of nearly 100% or even higher.

Not to buy but not to buy in some of the city's stores Jade counters and jewelry stores found that consumers ask more to buy less. All kinds of activities for merchants to discount and promote jade products are in full swing. “Although some of the traditional jewelers have already made a 50% discount, the merchants are still profitable. If the consumer purchases according to the price of jade, it will definitely take a lot of money to save.” There are industry insiders frankly. "Emerald is not an unaffordable one. But the reality is that buying jade is much harder than buying gold and diamonds because it is too deep and it doesn't know what to do. We can't buy it." 49 years old, long-term export business, self-inflicted "People who are not bad" Zhao Hongjun has a lot of feelings. "I don't want to buy, but I can't buy it. The price of a jade that can be seen at an eye is really ridiculously high. Secondly, I don't know much about Jade. I don't know how to distinguish between good and bad." In front of a shopping mall in our city The author encountered Mr. Zhang, who was preparing to buy an Emerald bracelet together with his girlfriend.

On the one hand, the emerald counters of hypermarkets have to rack their brains for product promotion; on the other hand, many consumers are frowned upon in order to buy genuine high-quality jade.

Obviously, the Chongqing Jade Market has fallen into a vicious circle of “excessive prices” that is difficult to escape.

Then, what exactly is the reason for the jadeite to consume “excessive prices” and let the general public face the “water-based” temptation of the summer jadeite and want to buy it?

Explaining the "Three Big Lies" on Jade

One of the most reluctant to disclose his name, the senior industry insider who has been studying Jadeite for more than 20 years told the author that the price of jadeite is high at present and it is closely related to the “three lies” used by the industry to facilitate transactions.

Lies 1: "Jade is rare and mysterious."

“The gem-quality jadeite with collectible value is only produced in Burma. Its scarcity and non-renewability of resources determine its unique investment value.” Similar rumors continue to stimulate the nerves of buyers. “Although jade is scarce, not all of them are worthy of collection. Only the high-quality A-goods of high quality have investment value. However, high-end jades worth 10,000 yuan and several hundred thousand yuan are not acceptable to every investor.” Jewelry Investment The business side gradually introduced Hong.

“In fact, the emerald is not mysterious at all, it is a stone, but it is better than other stones.” Another senior industry insiders also expressed similar views.

Lie 2: "The jade is expensive."

In many people's eyes, as long as it is jade, its price must be an astronomical figure. Especially during the latest public auction, an ice-colored violet jadeite weighing about 580,000 euros weighing about 6 kilograms was auctioned for a price of nearly 19 million euros. The average price per kilogram was 33 million ***, further. This has contributed to people’s perception that “it is expensive to get jade”.

In this regard, industry insiders said that the price of a piece of jadeite stone is not high, especially the jade bracelets or decorative pendants made by some ordinary jade materials, the actual value is not high, and the reason why there is a sky-high jadeite on the market is actually Mostly the result of over-hype of over-the-counter hot money.

Lie 3: "The jade is very expensive and it is not shared with the people."

The investigation found that on the market, the jadeite with very fine quality has entered the store and the price has risen. This phenomenon is common in all parts of the country.

Many people in the industry have reported that in many cities, jade counters at supermarkets have seen ordinary bracelet necklaces, but they dare to brazenly bid high prices. "Emeralds are divided into threes and sixs and so on. The priceless ones are only those rare high-end jade and gourmet jade. The price of ordinary jade is not alarming." According to consumer misunderstandings, people in the industry made the above remarks.

Jadeite quality is difficult to identify, so many people love jade and dare not buy it.

Why is jade so crazy?

From the origin of raw materials to the sales terminal, what is the price of jadeite? I am afraid that no one is particularly clear about it. So, who exactly was the sky-high jade? Next, the author will explore in-depth reasons with the vast number of consumers through in-depth interviews.

Reason 1: The standard is missing, and the price is determined by the seller's investigation. It is found that there are a number of jade stores in Chongqing, but if you can see the jadeite products, the starting price is usually more than 5 digits.

According to experts, Jadeite consumption is different from gold and diamond consumption. From the identification of quality to the determination of prices, there is a set of relatively standardized “national standard” systems. The emerald jade as the "king of jade", but precisely in the quality of the identification, the price of the standard system lacks the country's unified recognition of "hard bars."

Zheng Jianhua, president of the Guangdong Gold Association, believes that due to the complex internal structure and difficult identification of jadeite, even in the next few years, Jadeite cannot produce similar diamond and gold pricing standards.

Therefore, in order to minimize the impact of brand promotion, transportation and storage, personnel, and venue costs on corporate net profit, certain jade stores will often adopt “virtual madness” and other promotion methods in prices, pushing the tens of thousands or so. One hundred thousand or even millions of "emerald jade" to ensure that businesses are "profitable."

Reason 2: The lack of professional knowledge of the public is easily fooled. The author's investigation shows that the price of jadeite is too high and it is closely related to the lack of professional identification capabilities of consumers. “Buying gold is about how much money a gram of money is. Buying diamonds is the same in the world. But the grade and authenticity of jadeite are much more complicated to judge. If you are not careful, you will be fooled by the seller.” Talking about Jade Difficult to identify, once bought a B-item jade in Yunnan, but when he became the "big head" Mr. Huang, still has a fear.

According to Tian Yuan, a pawn shopkeeper of Guangzhou Huaxia Pawnshop, the industry generally regards the natural A cargo jade as "true", and the processed B and C jade, and the water foam, Malay jade, glass, etc., as emerald, are called " false". "When buying jade, if you find that the surface of the product has a spider web pattern, or the green distribution is floating, it looks unnatural, like glass, we must be careful, this kind of jade may be chemically treated." Cai Wei, chief inspector of the National Quality and Quality Inspection Center of the Quality Inspection Institute of Shanghai Quality Inspection Center, reminded consumers.

Reason 3: The gambling tide is rocky, and hot money is speculating on betting stones. As a phenomenon unique to the jadeite industry, in recent years, it has been driven by a large number of hot money, like a gust of wind, since Myanmar's national "public plate" swept through the South China jade production and trade base and became jadeite. Prices have skyrocketed year after year.

According to insiders, Myanmar's national public trading is the world's largest jadeite trading method. “揣 揣 20 million yuan, are not eligible to enter the arena. Now the way of gambling stone has been reduced to drawing a price for each person to write their own price, even if the price is lower than others. Can only pass with the original jade stone in the phase." Mr. Liao, who has been collecting jade for many years, said.

Affected by the trend of gambling stones, as of 2011, from the north of Myanmar, to the emplacement of Emerald fans and the emplacement of mainland China, Hong Kong and Taiwan, the price of jadeite has been raging and smashing.