Some people say that sales can boost the sales volume of the market. It is a weapon for the brand to open up the market and it is also a magic weapon for expanding the sales volume of terminals. However, after several years of mutual sarcasm between various brands and terminals, sales promotion activities have gradually lost its power. Discount, gifts, the same way, the lack of innovative theme of the event, so that consumers are already numb for the promotion, and will not be interested. Therefore, the current terminal promotions, engage in every year, every year without creativity, it seems that it has lost its due function, so that the world lost, how to promote what exactly will be successful?
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Way of promotion
Promotional ways to buy gifts, discounts, joint promotions, thematic promotions, on-site try, consumer credit cards, cash back, limit buy, community promotions, special promotions and many other ways. These promotions have their own advantages, but also have their own shortcomings. How to flexibly use these promotions is the need for terminal operators according to the local consumer environment and customs and many other factors to be set. In addition, these promotional activities can not be completely copied, the terminal should be based on consumer characteristics in order to develop an effective marketing. Such as holding on-site try-on, in the south will be able to obtain satisfactory results, in the north may be ended in silence. Therefore, in accordance with local conditions, we can make good promotions.
Promotions need to be strong
Too cheap is a major feature of consumers, so promotion should be fully considered in this regard, will make the promotion a success. A few days ago, a lingerie brand , in the new shop, made a "one yuan to buy a set of underwear," the activity, because the preferential treatment is unprecedented, so to attract many consumers, in the terminal has not yet started business, Lined up early in the door team. The store was crowded day, crowded. On the one hand, the brand achieved the effect of promoting the brand image through the activities. On the other hand, through such activities, the market opened rapidly and laid a good foundation for subsequent operations.
Steps of the promotion
First, the production of promotional programs
General a basic promotional programs at least need to include the following elements
Foreword: Mainly refers to a simple background analysis of the market, market dynamics.
Promotion time: usually arranged around a specific holiday, mainly to consider the weekend and holiday length and other factors, and according to the size of promotional fees flexible arrangements for the activities of the cycle.
Promotions Location: terminal operators own terminal store
Promotional purposes: to do things always have a goal, the promotion is certainly the intended purpose of the terminal promotions want to achieve what kind of result is to increase sales or want to curb competitors? This is the time to make the program must be emphasized.
Promotion theme: The theme is the key and core to be expressed in the promotion activities. The promotion activities can be effectively disseminated. The theme should be concise and concise, which can effectively attract consumers and promote publicity.
Promotions: This is the core part of the promotion, the specific content of this promotion is what kind of approach is adopted, it must be clearly described in the program.
Implementation steps: such as the presentation of gifts, promotional POP display methods, the details can also make a calendar, arrange the production cycle and other gifts, in order to carry out promotional activities in a timely manner.
Second, the promotion of implementation
Promotion of the implementation of the key, the same store, different execution is indeed a different effect. If you can have some ads with better. Such as with the media to do some advertising, can be popular. In the implementation of marketing, the terminal should be the first division of the executive staff system, and only clear the functions of various staff members in order to make the promotion in an orderly manner, or in the event of numerous, management chaos, it will greatly enhance the effectiveness of the promotion activities Discounted, unable to achieve the desired goal.
Third, the effect of promotional feedback
The specific effect of a promotional activity is calculated by the market. After the activity is over, the terminal manufacturer promptly uses various methods to collect the relevant information, analyzes the effect and summarizes the problem points so that the activity can be rectified next time. This is conducive to improving the level of promotional activities of the terminal operators
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