This season, the designer Chen Yu and the HELY brand jointly released the theme “Nanshan Leopardâ€, which is a metaphor for the sage who lived in seclusion but not in the mountains. The entire series understands traditional culture but does not pursue a heavy sense of history. "Nanshan Hide Leopard" is more about expressing a mood and a vision for life.
The overall tone of clothing is steady, with high saturation and high brightness matching in the middle, and the atmosphere is active. The embroidery patterns of leopards originate from the handicraft bronze sculptures in Kashmir region. The concept of cross-region and cultural dimension is the designer's method of pursuing freedom of creation. The atmosphere of traditional culture reflects the specific presentation of elements.
Oriental, neutral, trend culture, and sports are key words in this season. The expression of the entire series seeks a balance in contradiction. As a designer brand, "Getting Started" has been committed to integrating traditional culture into product innovation. Designers use three-dimensional thinking and deconstruction design techniques to try to balance the contradictory relationships between “new and oldâ€, “middle and westâ€, “tradition and modernâ€, and “inheritance and developmentâ€, and promote independent, equal, and open brand values. Advocate. Products across the traditional brand positioning, creating unlimited possibilities.
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