Singapore designer Mr. Lee Weiss to create personal brand L.SERELLI, opened in 1986 in Singapore, the first brand franchise stores, and the same year in Hong Kong opened a brand image franchise stores. In 1995 by the Hong Kong Zhaofeng Group L.SERELLI brand into mainland China. L.SERELLI (lion lion carp) brand in 1995 to enter the Chinese mainland market, the Hong Kong Zhaofeng Group authorized Wuhan Lion Rui Garments Co., Ltd. registered and operated lion lion carp all the commercial activities. English logo L.SERELLI brand founder Lee Weiss English name, Chinese logo for SERELLI homonymic Chinese, due to the brand traceability in Singapore, the national standard is the lion head carp tail, also known as lion city, it is translated as "lion lion carp." So that every man wearing L.SERELLI can reflect the unparalleled self-style modeling introverted and elegant style, the pursuit of exquisite quality of expression subtle and introverted fashion taste, to promote a positive and healthy attitude to young life Slim plate and the use of simple The geometric lines get great beauty, emphasizing the profile, the proportion and the change with.