Against the backdrop of a drastic shrinkage in the global apparel market and the shrinking of major international giants, the well-known apparel business in China, Aden Fortress (China) Co., Ltd., has taken the best of the crisis in response to the crisis by focusing on the strategy of global corporate restructuring In the reverse success of the realization of leapfrog development. Recently, the company attacked again and is expected to hold "Edoardo 2010 Spring / Summer Order Fair" at Shishi, Fujian Province in mid-September, arousing strong concern in the industry. The reason why Edenbo achieved leapfrog development in the face of adversity is not inseparable from its active response to the crisis and seeking for the solution, practicing the scientific concept of development and advancing the strategic transformation of the enterprise. At present, Edenbo has more than 1,500 stores in China, and 4 product design centers in London, Hong Kong, Shanghai, and Fujian. The R & D level and product quality have reached the advanced domestic level. At the beginning of this year, Edenberg proposed the strategic plan of enterprises including "corporate listing strategy", "internationalization strategy" and "multi-brand and multi-style strategy", and took it as a strategic plan for the IPO of enterprises and in-depth application of internationalization Resources and other objectives of the theoretical premises, based on reality, look long-term, strategic planning to lead the development of enterprises. It is understood that the "listing strategy", "international strategy" and "multi-brand and multi-style strategy" proposed by Adenberg will guide the development of the enterprise in the coming three years. Among them, the "enterprise listing strategy" Socialization and promoting the rapid development of enterprises; "internationalization strategy" will promote enterprises to deepen the application of international resources and strengthen international exchanges and cooperation; "multi-brand, multi-style strategy" is the "Aden Fort" brand segmentation , The four products of different styles, such as "fashion business casual series", "fashion urban leisure series", "fashion sports leisure series" and "fashion outdoor leisure series", will greatly satisfy the customers' pursuit of diversified life The actual needs of the form. In addition, on the basis of in-depth investigation and research, the Edouardian decision-making team actively responded to the adverse effects brought about by the global financial crisis and put forward the countermeasures of "practicing hard internal strength, working fine, firmly believing and seizing opportunities". Li Mingxin, executive vice president of Edenberg (China) Co., Ltd., believes that in the face of the crisis, it is necessary for Edenbo not only to solve the current outstanding problems but also to seek long-term plans and seek solutions to the problems of sustainable development of enterprises. Among them, the development of enterprises The establishment of strategy is particularly crucial. Edenbo will take the favorable opportunity of adjusting the global textile and garment industry pattern triggered by the financial crisis, integrate resources, promote brand development and achieve a transversal trend.