Fashion men's brand "nine deer king", originated in the late 19th century English legend of the aristocratic explorer Sirristopher Worth (Sir Christopher). Twenty-first Century, totem emblem of men's brand landed in China. In order to continue the commemoration of the nine harmonious and kind deer, he decided to identify the Chinese translation of the brand as "the deer and the king," meaning the real king, not the lonely "ruthless" and "courageous" people, but the united, modest And caring "benevolent." Wisdom, wisdom and elegance, refined introverted; leisurely, calm magnanimous; strategizing, honors shameless accomplishment, tasteful; capable, calm, open-minded, regardless of accession to the WTO or the dust, always shine wisdom light ... and inherit, learn from Sir Worth Explorer spirit, modesty, sensitivity, wisdom, respect for the deer's temperament for the brand of temperament, will dare to take risks, dare to explore, dare to challenge, dare to show their own excellent quality of profound integration into men's products, and actively lead with elegant taste, rich experience , Innovative urban upstart who explore the new fashion life.