Since late October, the "feather Princess" down underwear will be widely concerned about the market, from Zhejiang Linnuo Textile Co., Ltd. Ministry of Commerce that "Yu Fei" series of products at the time of ordering dealers have been generally recognized that since Since OTC, it has been enthusiastically pursued by consumers. In particular, some products with fashion elements are in short supply. The Company has organized its production capacity and doubled its previous orders, but it still can not meet market demand.
What makes the "feather Princess" down underwear in the fierce competition in the market come to the fore, as the new darling of the market? Salan Tao, deputy general manager of Zhejiang Linnuo Textile Co., Ltd. said: "First, thanks to the rapid development of down underwear industry, more and more consumers began to accept this new product concept, down underwear to become completely independent of the down jacket and In addition to the thermal underwear brand new market segment, bigger cake, we divided naturally more; Second, despite the rapid increase in down underwear competitors, but "Feather Princess" feather underwear with innovative, bold, leading the trend of design Advantages and high-quality product quality ahead of many similar brands, fully reflects the product differentiation; third, moderate pricing strategy is "Yufei" a major advantage of the success. "
"Yu fei" product design What is unique? To the market reflects the very strong YF7024 women's down underwear, for example, let's analyze the reasons for its hot:
1, bold shirt collar and cuff design, professional women to solve the "occupation and warm compatibility" problem, greatly expanded the consumer groups down feather underwear.
2, playing tuck and delicate lace design, with shiny diamond buckle, filling the white-collar temperament, just the right show the intellectual beauty of women.
3, a slight waist version of the design, the natural beauty will not cover the unique curves of women.
4, the choice of double-composite fabric, selected 90% of the white duck down, using seamless hot pressing technology processing, thin, breathable, warm, not drilling velvet, feather underwear to maximize the function.
5, the precise grasp of popular colors, the perfect overall feeling is to "underwear Waichuan" interpretation of the fashion philosophy most vividly.
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