Dick denim monopoly franchise stores shop a guide, site opened a Dick denim monopoly shop in the choice of store size and store some small stress. Shop: Shop the most attention to popularity, the focus of the people in the shop is the best place. Can also choose clothing street "settle down", the pursuit of economies of scale. As long as you have the characteristics of the store business, coupled with the brand Dick denim stores, will naturally attract a fixed customer base. Business area: to master the flow of people in the region, the scale of operation may be appropriate, but small space can not be too narrow, or more than one customer, squeezed into the store, but not very embarrassed. Shop seems spacious and stylish, Dick denim monopoly stores operating area generally can not be smaller than 18 square meters, the most suitable between 50 to 120 square meters. Second, how to shop? In general, good stores have the following characteristics in common: (1) Areas with high frequency of commercial activities Such areas are generally commercial centers, downtown areas and frequent commercial activities, so the turnover is bound to be high. This shop is the so-called "golden place." In such areas, fast logistics, the apparel industry, the trend of apparel trends quickly, if the slow flow of goods, it may not be outdated before the sale of clothing, so frequent commercial activities in the clothing store Site selection is an excellent location. (2) Areas with high population density Opened near residential areas with a concentrated population and high population density, the frequency of people visiting the store is relatively high and the business is well done. In these areas, people of all ages and social classes have them. Then for the sale of various styles or types of apparel easier to choose, there will be more customers. Moreover, as the flow of population has always been large, easy to grasp the daily sales, so sales will not plunge, you can ensure stable and generous store revenue. (3) traffic in the street shops in this type of street, traffic, patronize shop relatively large number of customers. But to consider which side of the street passenger traffic, there are some terrain or traffic impact to choose the best location. For some traffic, and because it is the traffic arteries, passenger flow is the place to work, it is not the best choice for clothing store address. (4) convenient transportation areas to transport facilities, customers are willing to patronize, willing to go by car. In general, there are bus stops nearby, or shops where customers can reach within a 20-minute walk are the best. (5) Places where people gather or meet, such as in theaters and movie theaters, sometimes attracts leisure and entertainment people to the shops and many people will buy them. Costumes fast fashion, style, as long as the purchase of unique styles of popular clothing, people will not be able to buy elsewhere and buy it. And most of these entertainment venues are young people, they are very stylish pursuit of psychology, so open a fashion shop in these places, will attract a large number of young customers to catch up with the trend. (6) blocks gathered by similar shops For clothing such optional products, if you can focus on a lot or block, it is better to attract customers. Because there are many shops that run similar products, customers have more opportunities to compare and choose here. For example, a section of Kaohsiung Lane in Chengdu, Chengdu is where the high-end clothing business, the business is quite popular East Yulong Street, a leather street, the weather turns cold or winter is approaching, those who purchase leather are going to stroll here Needless to say, business is booming. In general, a place with more than two conditions is a good place, and if all can have then it is the best one. However, the location of these conditions generally rent will be quite high. The owner should not be intimidated by the higher rent, but to carefully analyze how much benefit this investment can bring. Generally as long as the idea of ​​a shop, are high input and high returns, so be willing to invest in the store. Third, how to decorate Dick denim monopoly franchise chain? Facade decoration: Dick denim monopoly Franchise chain facade is a unified style, you can do according to the surrounding environment for their own style characteristics of decoration. Facades are generally set to the floor window, placing a few models, people will be able to see from the outside at a glance. Shop layout as simple and refreshing, the basic wall-mounted clothes for the season's recommended clothing, empty shelves, hanging clothes. If the space is not large, in the middle position with a glass shelf instead of shelves. Light layout: Dick denim monopoly Franchise chain is very particular about the lighting effects, the shop generally need to purchase two types of lamps: warm lights and spotlights. Warm light warm light warm, will not change the color of clothing, suitable for clothing to play the light; spotlights refraction of the light bright and beautiful, can make the entire shop shine, but will make clothing color deviation, not suitable for Dressing room or dressing mirror before. Take the shop of 60 square meters for example, we need to purchase 18 warm lamps (about 40 watts each) and 15 spotlights. Hangers: There are a variety of hangers to choose from, such as ordinary racks, rattan racks, sitting hangers and iron hangers. Note when hanging: sweater or sweater is best to hang on the sitting hanger, do not use iron racks, or clothing will take the shoulder shape. Finishing box: Do not put all sections of clothing randomly stacked in the room, this will make the shop appear messy, it is best to buy some plastic box to place clothing. Air conditioning: equipped with an air conditioner, so that no matter in summer or winter, customers will not be influenced by temperature when trying on clothes. Is there any counterfeiting problem? Dick denim monopoly chain franchise regular investigation of some areas, if found unauthorized stores, Dick denim monopoly firm use of legal weapons to protect the interests of enterprises and agents, so you can rest assured. There is no imitation version of the problem? Nowadays there are many similar clothes on the market, there is mainly one imitation version problem. Therefore, if the store enters the new model and does not reach the sales season, it is better to save the clothes so as not to be fake. Coupled with Dick denim unique powerful backing of the design backing, not short new style clothing market, you do not have to worry too much about the clothes were imitation version you do not have a selling point. You think of the wolf cowboy clothing chain has been resolved earlier. Fourth, how to operate Dick denim monopoly to join the chain business? 1, to determine the object, that is, what level of people you want to sell things to it. 2, the analysis of competitors, competitors how the business situation, what characteristics, what are the deficiencies, how to position. 3, estimated flow of people, set the scope of the district. 4, the search for the purchase channels, the beginning of the amount of not more than the amount of goods to a large number of less based, after a certain period of time, to understand what type of good sales on more stock. Five, how to fight the situation of business depression? 1, the product display must be unique. Small shop space, limited display of goods, so in order to attract the passers-by to stop spending, you have to spend more money on the furnishings. The best thing to do is to change the look and feel of your product frequently to improve your product turnover. 2, to create a sales atmosphere. Popular, naturally will attract customers home, when no one patronize, but also from time to time to organize the goods, adjust the display. Do not sit at the door cocked his legs, so that intentionally come home customers produce adverse reactions or the quality of this store is not enough grade feeling. 3, business innovation. To quickly reflect the popular, "development" of special products, so that customers have "this time do not buy, you can not buy the next" sought-after feeling. 4, to develop customer service loyalty. Best to try to seize every customer door. It is best to remember the preferences of the old customers and take the initiative to introduce the products they may like. In addition, accept the customer's separate orders or transfer goods fast, but also improve consumer loyalty. 5, cumulative plus discount. The first visit to the customer, send a membership card, the second time, the goods can play 10% off, the third time to play 20% off, the fourth hit 30% off, after shopping can play 30% off. As a result, the money at one time may earn less, but the popularity of the store is sufficient to counter the risks posed by the economic downturn. Sixth, how to enhance the store popularity? 1, customers want to enhance the popularity of the storefront, we must first know what the target market is the store, the target customers and who are the people who shop to shop, which involves the positioning of the store. If even those who will patronize the store are not clear, to enhance popularity is simply nonsense. Products have product positioning, the store should have the positioning of the store. For example, the location of star-rated hotels is the government leaders, enterprises and managers, foreign guests, successful people, etc., while the general orientation of the restaurant is the popular type, mainly in the face of salaries, student groups, both measures to enhance popular natural world The other. To enhance the store popularity first of all should be combined with the actual situation of the store, where the community residents income status, spending habits, buying methods to investigate and determine the positioning of the store. If the store is positioned as a medium or low grade, it should be dominated by middle and low grade commodities, mainly in the face of salaried clan, student clan, migrant workers and so on. For the high-consumption "white collar" clan, they will not have to spend any energy or even give up. Maternal and child health care products store's main customers are married women, consider ways to enhance the popular, they should focus on the offensive of these people. Only a clear positioning of the store, in order to better understand the needs of consumers, to better meet the target customers, so as to win their favor. Otherwise, grabbed eyebrows beard, in the end can only be "empty bamboo basket water." 2, the principle of convenience and convenience in marketing 4C theory to occupy a place, the so-called convenience principle is generally speaking all in order to facilitate customer shopping, store popularity, which can not but consider. a, to optimize the store environment, customer-friendly shopping The theoretical studies show that more than 70% of the purchase of customers are in the store temporarily decided. Optimizing the shopping environment can not only attract more customers, but also stimulate the purchase of customers, is an effective way to enhance the popularity. b, the goods placed to be reasonable to arrange a comfortable shopping environment, as large as the entire business lobby overall style and layout, as small as how to display each kind of goods, must meet the customer shopping psychology. Some of the daily consumer products such as shampoo, soap, and beverages commonly used in self-selected shops are placed in the middle of shelves. Some children like biscuits, jelly, toys, etc. should be put on the bottom of shelves in order to facilitate Children choose (2), the price of goods that many people believe when shopping mall because the price of the product is unknown and experienced troublesome experience, so every piece of the store must be clearly marked price, it is best marked in the upper left corner of the goods , So that customers at a glance, good "budget." c, the establishment of customer rest of the year "Asia" in the shopping district opened up a dedicated venue on the first floor and set up full-time staff, to engage in "baby entertainment" and "men's lounge." The former take care of children for shoppers free of charge and the latter take care of their escorts for women who have shopping addiction. The mall's intentions can be described as good, service attitude is heartfelt. The average small shop does not have the strength to provide a special venue, but a chair or a cup of boiling water should be essential.