After the outbreak of the international financial crisis, the Shishi City Casual Pants Association planned a strategy of "going global" to expand overseas markets. Its pilot unit, Paeonia (Fujian) Garments & Weaving Co., Ltd., successfully carried out a one-to-one Transformation. Reporter learned yesterday from the business, the first three quarters of this year, the company's exports to the EU's high-end foreign orders has accounted for more than 50 %% of its total volume, Shishi casual pants industry, the relative excess capacity, a planned and organized Foreign markets shift, providing a successful sample. The international financial turmoil hit Shishi City Casual Pants Association to see the potential crisis that the entire industry is turning around in the surplus domestic market and stressed the need to strengthen product differentiation and market diversification to raise the anti-economic risk in the whole industry ability. In accordance with the deployment of guilds, Shishi pants Association Panevoy company focused on the EU market. The company carefully studied the characteristics of the EU market, product positioning in the small batch, high value-added high-end market routes, and timely adjustments to the company's production and management system, through the establishment of a marketing center in Shishi Garment City to participate in Such as international exhibitions, and EU customers to establish a business communication channels of communication, its sincerity impressed the hearts of EU customers, EU customers began to explore the small single. Parkinson's received every single foreign orders are on thin ice, to carefully do it. In fabric selection, the fiber content control very accurate, never vague; requirements of a variety of specifications are extremely strict; clothing color in strict accordance with the requirements of the EU customers; technical standards in accordance with the EU Oeko Tex 100 projects strictly; each Pen orders are completed by the amount of the shelf life of quality assurance; the EU customers pay the reputation, high-end orders after another. It is understood that, as the company focus on product quality, so far, the company completed many orders without a quality accident, the customer's high degree of trust. A Spanish merchant began the order only 5 thousand pieces, has now been 50,000, 100,000 gradually added. Formerly 9 months of the first nine months of this year, the company completed more than 50 %% of the total output of high-end orders and basically completed the gorgeous transition to the high-end foreign routes. According to the analysis of the insiders, with the continued implementation of the "Going Global" strategy by the Shishi slacks, the successful experience of Boehrinj in exploring the EU market shows that the markets in the United States, Latin America, Africa, Japan and South Korea, Southeast Asia and the Middle East all have There is room for continued efforts to expand.