For the development of Barabara in recent years, children in the children's clothing industry are very concerned about this reporter interviewed at the annual meeting of the three professional committees in Dalian China National Garment Association. Traders Bobo Barra interviewed several issues that the reporter has been concerned about. Large-scale bargaining power to bring In the absence of an interview with Xu Bo, the reporter has always had a doubt, which is a lot of concern for children's wear business, that is so fast expansion speed, how to control Barabara. The reporter got the answer at Xu Bo, who said that while the initial development of Barra Barra did not blindly expand, it only began to develop rapidly after finding a reproducible and successful operational procedure. In the initial choice of franchisees when Barra Barre franchisee without children's clothing franchisee experience, and the use of stocking system, which is different from other children's wear business. The biggest advantage of this approach is that it can brand integrity of the business ideas, well implemented to the terminal, without being affected by the past experience of the franchisee. If you already have a mature channel operation and store management experience, Barra Barra's way of doing business is worth learning from and promoting. However, this approach should be based on the successful and clear management of the trader Ideas, and to have a strong operational team, the team no matter from the shop location, distribution arrangements for the liquidity of dealers, picking and distribution, distribution operations, store management, brand promotion and other aspects should be timely, Proper and successful control of the team's ability to service demanding. They not only have a strong customer concept, early market-oriented concepts, but also to use the difference to solve the risk problem. The development of Barra Barra today, the brand has gradually become stronger, began to change the investment strategy, and have a certain resources to join the strong alliance to seek win-win situation. For the profitability of Barra Barra, is that many children's wear brands want to know, such a low price, whether to make a profit? I got in Xu Bo affirmative answer. Why can such a low price to enter the market, Xu Bo's answer is the bargaining power of scale advantages. When the scale up, the brand regardless of the supplier, the dealer has a strong bargaining power, so that enterprises can operate soundly, and on this basis, set the strategic goals, build the appropriate resources, establish channels, the development of research and development capabilities, Let the brand can be healthy and sustainable development. Be optimistic about the children's industry to be willing to invest in talking about why Semir invest in children's industry, the future of the brand Bara Barra is how to look at the time. Xu Bo said Semir invested in establishing the brand is because of optimistic about the prospects for the children's industry, a variety of environmental awareness is very deep, if optimistic about it to be willing to invest, Semir's commitment to invest in children's wear, Paraballa is still in the initial State, but also continued investment, and Barra Barra is also thinking about the issue of capital operation. Paraballa investment in advertising is also very accurate and in place, which is rare in the children's wear business. Xu Bo advertising that this is a icing on the cake. If the product is not good, the ads can only play the opposite effect, to have a certain basis, into advertising will be effective, the ads must be converted into benefits is useful. Advertising investment is also a brand of support for franchisees, Barra Barra has always been to support customer profitability as the priority task, consumer-focused, market-oriented, in the process must ignore their wishes in order to do There is a great river of rivers full of water, to ensure the profitability of enterprises. Wealth needs to be transformed, and Barra Barra is not yet a harvest season. They are still accumulating soft and hard assets. They are building a talent pool. Apparel industry is a knowledgeable, highly specialized industry, and only with a number of high-quality personnel in order to have a strong cohesion in the work to promote the growth of the brand, the largest transfer of the potential of the brand, so that the brand is full of vitality. For the next step of Barrabara, Xu Bo said Barra Barra will enter the mall, because the mall has 40% sales of children's clothing industry, Barra Barra is studying a new strategy to enter this important channel of the children's wear industry.