Shenzhen has always regarded the women's clothing industry as a key traditional industry and fashion creative industry. At present, the women's clothing industry in Shenzhen has achieved an output value of more than 50 billion yuan, with more than 2,300 women's enterprises, 280,000 employees and more than 1,200 self-owned brands. Popular domestic more than 100 large and medium-sized cities. July 9-11, 2009, Shenzhen international brand apparel trade fairs will usher in the ninth, in this "women's capital" held clothing show, you can see the "mix of different" women's brand, they have a distinctive Product features and brand genes, as different women of different styles, have different faces and unique taste ... ... first saw the brand name, I feel very interesting, there is no heavy "foreign flavor", fresh and refined. Think of the wilderness on the green, yellow, and the wind swept past, the white pompon ball spread, have gently rose, drift to the far ... ... If you use four words to describe Pu woman, that is "natural heaven." "Nature" is the brand culture core of "Pu", and it is also one of the words that the author hears the most frequently mentioned in the interview. "Po" is a kind of life originating from nature. "Po" is also a perennial natural herb --- cattail, woven with Puzhi cloth known as Pu Lian - characterized by modern urban people yearning for the natural, healthy image of pastoral life. Pu brand clothing has been focusing on the selection of natural and environmental protection, fabrics and more use of natural fibers, cotton, linen, silk, wool, etc., fully demonstrates the Pu brand fashion "respect for nature" concept. At the same time into popular fashion elements, its rich personality, comfort, nature, culture and spiritual content of the Pu brand fashion are also more and more by the urban women's favorite. English name "pukka" its meaning is pure, good quality. Implies the establishment of good quality of life, creating good quality brand image. "Pukka" and Chinese "Pu" not only take the "p" sound of the word, at the same time more interpretation of the quality of the brand essence, to achieve sound, justice and shape of the perfect unity. Pu brands are developed and designed for the target clients of mature women aged 30-45, who are usually intellectual intellectual women with artistic qualities and high quality of life. Different from the monochrome suits in their workplace, Po's products use jacquard, printing, embroidery and other techniques to make garments rich in color and strong sense of hierarchy, which will naturally make new deductions and make the beauty of nature unique and distinctive. A company's products can be copied, you can do "copy" shape, and a brand's culture can not be copied, it is contained in every detail of the "charm." There is this kind of Charm charm, because the upstream raw materials, it has been rich in design, according to reports, most of Pu's floral pattern fabrics are its design team from the flower pattern design, and then weaving set Dyed, there are many technical details, including some hand-made decorative flowers are carefully selected and designed to become different from other brands of "unique genes." Poet-like, inspired by the natural creation of different fashion brands from other women's casual wear. Like the sun, a woman sitting in the swing on the garden, leisurely, gentle, intellectual, wanton expression of nature's closeness and love and rich inner world. In late May, Pu brand released her 2009 autumn and winter fashion, the fashion release and ordering will be, to the Bei brand agents left a deep impression and great confidence. Covering the new romanticism, green tracing, navy dreams and court variations of the four series of new designs refreshing. As always, the theme of "color changing life" advocated by "Pu pukka" is inherited. It combines the natural colors of oil painting like corals. The mature green grassland blends the fresh wheat spikes in the autumn, the sea blue and the orange, Sri Lanka opened the spices box. The fabric is more able to reflect the value of the product, such as: the use of advanced technology research and development of lace attachment fabric, the lace from the simple sexy features, combined with pure linen fabric; dot jacquard imported memory yarn fabric, Fully reflects the memory of the fashion sense of visual yarn and soft touch features; after the coating and washing cotton fabric, cotton and linen blend, high content of wool fabric; rough woven woolen woolen fabric out of the atmosphere and nature The theme of seamless ... ... Pu's technology and decoration is extremely rich and delicate. With the sense of plant growth printing superimposed embroidery decoration is very good at the technique, light and transparent through the end of the printing method if there is no such thing, with abstract temperament, rugged embroidery superimposed, structured; printed with ancient Rome sculpture-like three-dimensional Full texture of the coating of cotton fabric used in the design of cotton which sweaters large areas of colorful jacquard patterns, strong sense of the pile of embroidery piles of diamonds and sequins beads, metal yarn or polishing Leather decoration, the corner of the mouth of the pocket dark metal color dotted --- a variety of sexy, romantic elements of a strong impact but surprisingly coordinated, as a gorgeous poem wrote to the exotic princess ... ... No wonder the secretary of the Shenzhen Garment Association After Shen Yongfang read the release, he could not help but indicate that Pu brand is a low-key brand. After eight years of settling down, it can be "out of the mountains" no matter from the design or cultural concept. PUKKA Po is a self-developed, indigenous brand developed by Shenzhen Pupai Garment Co., Ltd. For many years, PUKKA Pu has established a solid brand market with its fashionable and creative style, oriental style and colorful fashion concept, and has created "PUKKA Po" natural and harmonious brand culture. In the increasingly mature apparel market environment, Pu fashion company in the future market and the "PUKKA Pu" made a deep analysis of the overall brand building, made a strategic plan, more clearly the brand line to the brand and the deep Highly developed, more professional, more stylish, more refined is the "PUKKA Po" brand the future direction of development. In recent years, the company in the brand upgrading and development, and constantly in the creative ideas and techniques to enhance the brand management concept, adhere to the scientific management and the front of the fashion concept, with a sincere attitude, the concept of fashion, a unique brand Style continued writing fashion, natural, brilliant brand culture. With the strong charm of the product as a support, the terminal image and channel construction will also be determined. "PUKKA Po," the latest brand identity used to embody the oriental style of the Chinese deformed glyphs, the use of diamond-shaped elements symbolize the brand diversified brand pursuit. The pattern combines the characteristics of Chinese traditional classics with modern fashion sense and the perfect brand packaging system to make it more revealing the brand characteristics of "PUKKA Po" fashion, atmosphere and luxury "art fashion". The promotion of the terminal image is also "PUKKA Po" proud of a touch of color. "PUKKA Po" culture store space design based on the concept of the main body of the design, the use of modern segmentation design techniques, reflecting the brand "flower" theme color, the entire store space using geometric patterns and geometric diamond brand elements , Creating a stylish space and flowing glory, strengthening the commercial pursuit of brand modern cultural aesthetics and traditional beauty. "Static comfort, dynamic personality freehand" opened a new field of fashion experience, the "PUKKA Po" fashion space to play most vividly. Large stores, classic, comfortable sofa, gorgeous light shelves, the combination of individuality and tradition of classical cabinets, everywhere with the "PUKKA Po" does not deliberately emphasize exaggerated pop boutique brand style complement each other, highlighting the "PUKKA Po" clothing quality Excellent, sophisticated materials, sophisticated technology, practical high brand appeal. New logo, new brand recognition system, new storefront image - under the shadow of the financial crisis, Pu brand is contrarian expansion. Shanghai, Beijing, Nanjing, Hangzhou, Jinan, Xi'an, Guangzhou, Shenzhen ... Pu brand for the knowledge of women from north and south of the river brought a new natural comfort, personalized fashion experience, the publicity of its free and easy and introverted delicate is more and more Consumers recognize and agree. Now, Zou Yonghui, general manager of Shenzhen Soho Fashion Co., Ltd., has begun to consider moving to the next development journey. The service fair, Pu named the "2009 China Channel and brand win-win summit," just want to go further Pu channel optimization and upgrading of channels to find ideas, but also want to change through this activity department store industry inherent to local brands Recognition, for more native women in Shenzhen to find the possibility of expanding the vast market space. He said: Many domestic women's brands in the mall to create the current parity is not worse than the international brands, but in many cases the mall did not measure from a very professional point of domestic brands, but whenever there is a new international brand stationed, Put the position of the domestic brand transferred to the corner or even cleared, so that we are confused. If China wants to have its own voice in the world fashion system, if China's commerce ultimately wins core competitiveness and gains world respect, it must fight its own brand of this card. This is also the key point of Zou Yonghui's speech at the summit forum with the theme of "Discussion on the Optimization of Marketing Channels in Chinese Home Apparel Brands". Originated in nature, advocating nature; cognitive nature, sentiment nature; cherish nature and enjoy nature. Po is a natural mood longing. Know how to appreciate nature, you learn to appreciate yourself; know how to appreciate yourself, you know how to enjoy the beautiful --- hand in hand with Pu, so heart and beauty, natural counterparts.