How to run a good clothes store it? Impressing mothers is the key Children's clothing is a market with huge market potential, as people's living standards improve, more emphasis on children's wear, the market is huge, the corresponding increase in competitiveness, how to run a good children's wear store it ? Here we talk about children's clothing store management should pay attention to the problem. The reason is very simple, children have no subjective consumption awareness before the age of 3, children's wear consumption, consumers are children, but policy makers are parents. Therefore, children's wear is sold directly to the mother sold to children. The big children's clothing is to impress children, and also need the approval of her mother. Because older children already have the ability to spend their own money, but still need to pay parents, so both should please. Therefore, some of the children's clothing business strategy to be considered for the mother to consider, such as: language habits, consumer psychology, etc., so as to be successful in sales. Attract children's attention, mothers are generally induced to mothers with children to buy children's clothing store, because you want to try on. Children are willing to come to this shopping, most of the decision-making power in the children, the children's clothing shop can have enough attractiveness to attract children, also decided to attract many children's mom, so our business children's clothing business Note that the decoration of the shop is more in line with children's imagination, interests and games, is to increase the interaction with the child; when we put the store environment can attract children's attention, the product to do enough style, which It will surely attract more children and mothers, and then make a business. Here we can see that some of the foreign fast food, in the places where there is still a large area is still equipped with a large area for children's play area, is the truth. In fact, many times, not because of mom and dad eat junk fast food, mainly because children like to play here, so open the children's clothing store should pay attention to their children's play area to increase interaction. Quality service marketing strategy is the implementation of service marketing strategy in a personalized service. Advocating the concept of quality service marketing enables us to provide quality products to our customers, and at the same time, we use quality service marketing strategies to provide quality follow-up services to our children's wear products so that customers can feel confident, satisfied and satisfied when they purchase their children's wear. In carrying out the children's clothing quality service marketing activities, can take the form of product quality tracking card, that is, in the purchase of children's clothing customers attach a copy of the quality tracking card after-sale product quality tracking activities. When customers wear children's clothing for a period of time, according to quality tracking card quality tracking content and time requirements feedback tracking the quality of children's clothing information returned to the quality tracking information to the customer to give some thanks, such as gifts. Then enterprises to customer feedback on the quality of tracking information to conduct a comprehensive assessment as a basis for improving the quality of children's clothing in the future. After a period of time by the customer left the communication phone, telephone follow-up sampling quality follow-up, once again to listen to their quality and style of children's clothing comments and suggestions, so that parents and children feel that they buy children's clothing can not only get the purchase of goods used Value, but also to enjoy the quality of service tracking. Through this form of children's clothing quality tracking service, will deepen the customer on the enterprise children's clothing brand quality service marketing impact, and fully reflects the enterprise personalized service marketing strategy. The implementation of quality service marketing activities is only one of the contents of service marketing strategy. Its intention is to provide customers with personalized service to return customers, so that customers can purchase children's clothing to get a sense of satisfaction and relief, the purpose is to Customers create the greatest value at the same time, but also improve the quality of children's wear marketing strategy and customer trust of the brand, narrowing the distance between business and customers. Service marketing concepts and marketing activities should be run through the products and services in the pre-sale, sale, sale and the whole process. Some children's wear brands in the marketing of children's clothing, the pre-service functions and functions of shallow awareness, that service is only a commodity and currency exchange in a simple labor process. With the marketing strategy of "product-centric" marketing strategy changing from "customer-centric" marketing approach to service marketing into the whole process of service marketing, service marketing will become a competitive advantage for enterprises in achieving market competitiveness One of the main measures. In the service marketing activities, pre-service work is the beginning of the entire service marketing activities. In the implementation of pre-sales service, we should first train the salesperson's knowledge of goods and services so that they know the company's business philosophy and the purpose of the service, so as to establish the marketing concept of "continuously meet the needs of customers." In the implementation of service marketing activities, sales staff familiar with the product knowledge, pre-service is to carry out the basic conditions. In the sale of services in the process, the sales staff according to different consumers, through exchanges with customers to understand the psychological needs of different customers with the appropriate service skills and methods to provide customers with the right goods and services to enable customers to achieve the appropriate needs , Is the core content of pre-sale and sale of services. In the service marketing activities, we must first improve sales service skills, service process, salespeople are required to master the following three service skills, the first is to understand the customer: Through the reception and exchange with customers, we should be good at grasping the differences between different customers As well as psychological needs, consumer preferences and value orientation, to understand under what circumstances the customer is interested in the children's clothing you sell. When you understand the psychological needs of customers, according to customer needs and hobbies, recommend appropriate children's clothing, in order to improve the turnover rate of goods. The second is to maintain customers: customer service and you introduce the children's clothing styles, prices, recognition and trust, as much as possible to provide him with the services and products needed to establish or continue with the interdependence and trust relations, Good "repeat customers" business. The third is the impact on customers: through the salesperson's rich product knowledge and market information on the children's clothing brand culture, style design concepts and product features introduction or promotion, so that customers have the characteristics of goods and value of a rational understanding, which play a guiding The role of consumption, or change the customer's original purchase motivation and purchase behavior. This service skill is based on salespeople with rich professional knowledge of goods, based on appropriate service skills and knowledge promotion can affect customers, allowing customers to introduce children's clothing introduced from the beginning, and then generate interest to stimulate the desire to purchase Decided to buy. This form of service is an interactive service of knowledge and skills, the value of which is to allow customers to acquire goods while also acquiring knowledge of goods, so that customers feel a sense of trust and satisfaction. Advocating service marketing concept is the implementation of children's wear marketing strategy is an important part. In the children's clothing service marketing strategy planning, not only to assess the price of children's clothing and children's wear brand value, but also pay attention to the development of service marketing value. Because service is also an invisible, unique product. To improve the connotation of children's clothing service marketing not only need high-quality, innovative products, but also need high-quality, sincere service to match them in order to achieve the desired results. Especially when customer demand for services is enhanced, the service is more important than the product, the product is just a carrier of service, and the service is the product's passport. Therefore, the service marketing strategy planning should be based on business positioning and set the target consumer groups, through the planning of different personalized service marketing strategy to meet customer demand for personalized service. The implementation of service marketing is a new marketing concept in children's clothing marketing strategy. In the planning of children's clothing service marketing strategy combined with children's clothing market characteristics and consumer needs and psychological needs of children and parents through different forms of service marketing activities to guide consumer and service customers is to help improve the quality of children's wear marketing and customer value, But also help nurture brand loyal customers, more importantly, through the concept of service marketing established that it will promote the transformation of children's wear business marketing concepts and business philosophy if you are interested in children's clothing, shop friends want to be able to communicate - - Weioupeier Development Department declared contact Tel: Contact: Manager Gao .QQ: