As a Chinese local designer brand, Jixiangzhai's development track has the specimen significance. Since the first store opened in 2002, Jixiangzhai has maintained its good development and brand uniqueness. Jixiangzhai chairman and chief designer Yang Fan is a worshiper of "the Golden Mean" and she integrates the "Golden Mean" His own design concept and brand management, ease to walk between art and commerce, persistently jumping modern and classical "dance" Yang Fan to do clothing inspired and motivated by the love of traditional Chinese culture and emotion. In the modern fashion atmosphere, auspicious fasting this brand has never give up their own Chinese roots, as a brand "chief designer" Yang Fan will own understanding of Chinese culture into the creation. In her design, the inheritance and application of a variety of ancient Chinese handicrafts show another elegant taste of modern women, as well as their graceful way of living, which have made Kyrgyz today unique style. Every piece of clothes for auspicious vegetarianism is designed by Yang Fan with his feelings and heart. She is like a magician, changing the magic of modern dress with silk satin. Such as the velvet, brocade, yarn 绡 these traditional fabrics, through the processing of three-dimensional handmade plate, to classical full of stylish vitality. This is full of fresh structure of handling, convey the lucky special Chinese clothing dynamic, active side. From the color point of view, auspicious fasting is very bold, red, green, purple, etc. are skilled use. The ink art into fashion design, it is auspicious a pioneering work, "We have a special hand-painted, hand embroidery studio, in the fabric for 'art creation'. In the process, we pursue 'embroidery peanut fragrance, Embroidered bird flying 'effect, the Chinese aesthetic carried forward to the extreme. "Yang Fan said. Jixiangzhai autumn and winter 2008 "embroidery fragrance" series, after the introduction of the market has been widely welcomed. This year, three-dimensional heavy embroidery has become auspicious Zhaixian spring and summer 2009 highlight. Still based on oriental culture, combined with new technology, new structure, new fabrics, people who love auspicious fasting once again enjoy the charm of embroidery. Jixiangzhai since its inception, sales have maintained steady growth of more than 10%. Two years ago, the growth rate reached more than 20%. With the global financial crisis sweeping the globe, the sales growth rate of Jixiang in the first quarter of this year reached an astonishing 40%. Such a strong market performance makes people full of respect and curiosity about the vitality and creativity of this brand. In the product design, the design team of Jixiangzhai has always used the various elements of color, fabric and design craft to create a style suitable for the modern life style. The original style of "asymmetry and non-golden division" Costume culture. The deep cultural connotation of the brand determines the rising trend of the fortune. She emphasizes: "As a designer brand, the auspicious style has its own soul. Our costume design is based on Chinese history and humanity. Every piece of clothing has Their names, such as 'crane of spring', 'shadow of butterfly' and 'ink of incense', are not purely 'antique copy' or 'unearthed relics' but the traditional clothing and modern lifestyle, modern aesthetic taste Combined to create a national garment that is both Chinese and the world.These apparel not only maintain the oriental characteristics, but also in line with the fashion world of clothing, it is these factors that make our brand will not be easily influenced by external factors. "It is also Rely on the auspicious Zhai deep brand heritage, in the face of the financial crisis, Jixiangzhai can be adversely affected by the rise in sales rise, or even attract more foreign companies. "Everyone is saying that the financial crisis has a tremendous impact on the foreign economy, but this year there are quite a few foreign businessmen coming to us for cooperation. For example, a French fashion group wants to select four brands for cooperation in China. We have initially selected us A.At the same time to discuss cooperation with us from the United States, Indonesia and other foreign businessmen. "Yang Fan frankly, for the future, auspicious fast goal is to continue to grow into a hundred-year apparel brand, and those who take the multi-brand line of business, we will Specializes in auspicious vegetarian and its ancillary products research and development and design, this autumn and winter will launch a new luggage, accessories series, to further enrich the product line. To maintain the beautiful dance, and the action of the new, to stand out on the big stage of the brand.