After the financial crisis, Zheng Yonggang, chairman of Shanshan Group, began to reflect on the Group's experience of security crisis. He said: "Before, we realized that enterprises have healthy cash flow by cashing in high assets. In the future, we will stop non-owners In fact, the irrelevant diversification has become Shanshan Group's rapid development over the years the trick, from clothing to real estate, from the financial industry to new energy sources Can find Shanshan investment figure. Looking back on the history of Shanshan, we can see that the management of enterprises represented by Zheng Yonggang has been looking for "Blue Ocean". Due to the fierce competition in the traditional garment industry, the strategic focus has to be shifted to new energy and financial investment. In fact, real estate and other fields Gains quite good. The above strategic transformation began in 2004 and achieved results during the financial crisis. In 2009, the performance was particularly evident. At the beginning of the year Shanshan transferred 28% of the shares to Japan Itochu Corporation ("ITOCHU") and its companies in China. Subsequently, in early June, Shanshan again merged with Australian Mining Heron Resources Limited (Heron Resources Limited) reached an agreement to set up a joint venture to jointly develop He Rong's nickel and cobalt ore. Fully shrinking front of the garment Shanshan Group officially announced on February 16 that it would transfer 28% of the equity of the company to Itochu and plan to implement the international strategy by borrowing the boat out of the sea. In the Chinese garment industry exports fell sharply or even negative growth circumstances, the founder of Shanshan Group Zheng Yonggang frankly, business development has hit the "ceiling", the purpose of the transfer of equity is the hope that with foreign investment management and resource advantages, Help Shanshan Group transformation into a "comprehensive trading company." Affected by such factors as RMB appreciation and the financial crisis, the export trade of the domestic textile and garment industry was suppressed in 2008, with a sharp decline in sales volume. According to statistics, the export of apparel in China was more obviously affected, with a growth rate of 2.41% and a sharp decline of 18.26 %. Excluding the yuan appreciation of the factors, the entire industry exports should be negative growth. Zhengyong Gang said Shanshan Group turnover in 2008 reached 11.8 billion yuan, and 11.2 billion yuan in 2007 turnover increased by 5.3%, taking into account the financial crisis on the entire apparel industry, Shanshan Group has been able to maintain stability has been difficult. However, the slowdown in growth has given Zheng Yonggang a clear impression of the "ceiling" of business development. He said that the figure of 11.8 billion yuan has been the result of enterprises doing their best to solve all the problems. "Perhaps 10 years later, the turnover of Shanshan Group is still 118 Billion or less, "and Zheng Yonggang had set a target for Shanshan before the turnover reached 200 billion yuan by 2010, by 2018, the scale of corporate assets reached 100 billion yuan. "When the outstanding boss also has the aging of the knowledge structure, it is no longer possible for me to break through this invisible" ceiling "by relying on me alone to solve the internationalization of the enterprise. Zhengyong Gang said that if the business than as a child, he is only a "high school teacher", and now the need for big children please "university professor." In addition, Shanshan Group currently holding two listed companies, one Shanshangufen [13.88-3.00%] (600884.SH), one of the British Branch Branch [7.150.42%] (600110.SH), in order to dilute the family The color of the company, Zheng Yonggang are not chairman, but let Zheng Yonggang is worried about the "patriarchal" did not play down, the two listed companies chairman or in the decision to ask Zheng Yonggang to make the plate, the following people are still used to Look at the boss's face to act. It is this foresight and pressure that led Zheng Yonggang and the board of directors to make a decision. The transfer of equity into the strategic investors, improve the company management structure, "borrowed boats to the sea," the implementation of overseas expansion plans. After nearly a year of negotiations, Shanshan finally chose to sell 28% stake in Itochu. Itochu invested 10 billion yen (about 746 million yuan) in the acquisition. Zhengyong Gang said Shanshan Group and Itochu since the early 90s of last century began to cooperate in the field of apparel, and the establishment of a joint venture company, Shanshan Group is currently still more than a dozen of Itochu brand clothing OEM. Shanshan Group's strategic positioning in the future is also a comprehensive trading company, and ITOCHU cooperation, is fancy its rigorous scientific enterprise management system and quality and efficient global resource allocation. New energy is the direction If you review the 2009 apparel market, it is easy to understand the decision Shanshan. The entire apparel industry will face a full reshuffle, there is no brand, sales channels, the market does not have the ability to control the apparel business may be out of frustration. In this regard, Shanshan always keep a clear head, the introduction of the state, including measures to increase the export tax rebate rate is only a special period of extraordinary move, in the long run, the textile and garment enterprises only through restructuring and upgrading in order to achieve development plans. In this context, Shanshan decisive decision to join forces with Itochu. In Zhejiang, where the private economy is well-developed, private business owners often place a premium on equities, while Zheng Yonggang has made a surprise that many people are surprised. However, the cooperation between Shanshan and Hoe Rong quickly reached in early June, eliminating the doubts about the way of Shanshan's industrial transformation. Three months after the introduction of ITOCHU, Shanshan entered the upstream area of ​​lithium batteries to create an ambitious paper for the lithium battery industry chain. Shanshan build lithium battery industry chain, choose their own investment in mining, to avoid the upstream because of the price changes and procurement of raw materials, so as to grasp the pricing power. According to the agreement, Shanshan will establish JV with Hoe Rong, in which Shanshan will independently fund the construction of factories and infrastructure with funds and technology, accounting for 70% of the equity of the JV; Hoe Rong Mineral Resources will hold 30% of JV as investment. Shanshan is responsible for the operation of the joint venture and dispatches the general manager. It is understood that the joint venture company designed capacity of lateritic nickel and cobalt ore processing of not less than 1 million tons, the formation of the metal content of not less than 5,000 tons of concentrate. In addition, as part of this cooperation, Shanshangufen intends to purchase 120.5 million shares of Ge Rong, accounting for 4.99% of the company issued share capital, for which Shanshan will pay not less than 3 million Australian dollars. In addition, Shanshan will own twice more, each time a further call option equal to 5% of the equity of Hurong. The bargain-hunting Heron company, is the first overseas investment in ITOCHU more than three months after becoming the second largest shareholder of Shanshan Group. Itochu is the world's top lithium battery maker Sanyo shareholders, Shanshan introduced Itochu, also look forward to using the relationship between Itochu and Sanyo, which can bring improvement for the lithium battery technology. Therefore, when Zheng Yonggang acquired a means of shares of He Rong, the outside world realized that the previous cooperation with Itochu indeed can be described as "a stone two birds", both in the field of clothing gained rich management experience and channel resources; the same time, there are found in the field of lithium battery technology The most strong backing. "Itochu beyond the Shanshan sales channels, or technology, to share ITOCHU's 150-year operating experience, it is expensive to buy." Zheng Yonggang said. Itochu Corporation has now 4 people into the Shanshan management, and began docking business. The cooperation between the two parties is not limited to the field of garments. As a global enterprise with a broad industrial layout in various industries such as textile, brand, energy, chemicals, finance, import and export, ITOCHU and Shanshan have complementary and cooperative opportunities in various industries. Transformation of new energy sources Shanshan existing business, with new energy, new materials, mineral resources, science and technology park construction, clothing and textile and financial investment plate, of which clothing and energy technology for Shanshangufen main business. Shanshangufen 2008 sales of 2.491 billion yuan, 1.472 billion yuan for the clothing sector, lithium battery materials 987 million yuan. Lithium battery has become an important growth point Shanshangufen profits. With the joint venture with He Rong mining nickel and cobalt ore, Shanshan into the lithium battery upstream raw materials, lithium battery integrated business will soon be beyond the apparel business, the company's largest business sector, Shanshangufen will be transformed into mineral resources and high Technology materials business. Shanshangufen started in 1997 involved in the production and sale of lithium-ion secondary battery materials, from the earliest anode material, and gradually formed cathode, anode, electrolyte three product system. In 2008, Shanshangu battery material sales revenue increased 40.11%, net profit 34.14 million yuan, sales revenue ranked first in the country. In 2008, the growth of the apparel segment was only 9.6%. As the new energy source became the key to maintaining the growth rate of Shanshan during the financial crisis, it hurt the apparel industry. "The significance of new energy for Shanshangufen is self-evident, we are also dumping the power of the company, hoping to achieve a breakthrough, it may also cooperate technically with foreign giants." Zhengyong Gang said. In fact, Shanshan into new energy is the group headquarters from Ningbo to Shanghai Pudong after the transfer, Zheng Yonggang said: "Shanghai is a sea, to the sea and the" sharks, "we will grow faster." Since then, Shanshan Established a technology company, began to build high-tech section. The establishment of the year, Shanshan Technology introduced a national 863 program development projects, lithium-ion battery carbon anode material industry, the project to fill the gaps. Today, Shanshan Technology Co., Ltd. has developed into the world's largest lithium battery integrated materials base. From 1999 until now, Shanshan started to boom in the high-tech way. Currently, Shanshan has 18 national 863 copper foil materials, lithium ion cathode materials, heat shrinkable materials, high temperature pressure sensors. In addition, it also possesses 9 high-tech projects such as Bio-Oxygen Bacteria Fermentation Processing Garbage, Nano-Surface Heating Materials, Super Capacitors, and Ao Swan Materials. Shanshan high-tech field of cumulative investment of about 1 billion yuan, nearly 20 high-tech companies. On the other hand, Shanshan was withdrawn from the field of garment production and processing from 2002 onwards. All the controlling rights and specific operation rights of the five garment processing plants wholly owned by Shanshan in Ningbo were all transferred to foreign-funded companies Or personal. At this point, Zheng Yonggang outsourcing through outsourcing and franchisees with the hands of the franchise to completely divorced from the production and marketing integration. Currently, only half of Shanshan's garments are made in their own factories, while 30% are made in other factories in China and another 20% are processed in foreign countries. Garment, as the group's fame business, has gradually made room for new energy development.